Growth Marketing Specialist – US Crypto RWA
Catena
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇲🇽 Mexico
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Web3
About the role
- Build and manage active Reddit and forum accounts to share updates and join relevant crypto discussions.
- Distribute blogs, announcements, and insights naturally within community threads.
- Monitor feedback and adjust engagement tactics to keep interactions authentic.
- Work with the content team to share and link articles across forums and partner sites.
- Help improve search visibility through backlinks and keyword strategy.
- Track SEO performance and make improvements based on results.
- Create clear, engaging stories that explain the company’s role in the RWA and crypto space.
- Develop community-driven campaigns that highlight key value propositions and differentiate from competitors.
- Set up tracking links to measure traffic and engagement from community posts.
- Report weekly on reach, traffic, and conversions.
- Share insights and suggest improvements based on performance data.
- Achieve consistent month-over-month increases in organic and community-driven traffic through Reddit, forums, and other crypto channels.
- Ensure all new blog and content pieces are shared across relevant communities within 24 hours of publication.
- Track and improve user acquisition costs from organic and community channels.
- Drive measurable clicks and conversions from community posts to company-owned platforms.
- Support search visibility efforts and contribute to ranking improvements over time.
Requirements
- 3–5+ years in growth, digital, or crypto marketing — ideally with a focus on user acquisition and community engagement.
- Demonstrated success executing crypto-native marketing campaigns across platforms like X (Twitter), Telegram, or other Web3 channels.
- Strong understanding of DeFi, tokenized assets, and RWA narratives.
- Analytical mindset with experience in performance tracking tools (e.g., Google Analytics, UTM tagging, dashboard reporting).
- Nice to Have: Experience in SEO optimization and content distribution.
- Proven familiarity with Reddit, Discord, or forum-based growth strategies.
- Knowledge of backlinking, keyword strategy, and community-driven brand amplification.
- Startup DNA — resourceful, agile, and able to thrive in a fast-paced, evolving environment.
Benefits
- Competitive Salary: To be discussed during the interview
- Remote Work: Fully remote—work from anywhere
- Unlimited PTO: Ample paid time off to rest and recharge
- Direct Mentorship: Grow through guidance from international industry experts
- Learning & Development: Ongoing access to resources for professional growth
- Global Networking: Work and connect with professionals around the world
- Work-Life Balance: Flexible hours that support a healthy work-life balance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO optimizationbacklinkingkeyword strategyperformance trackingcontent distributioncommunity-driven campaignsuser acquisitioncrypto marketingdigital marketinganalytics
Soft skills
analytical mindsetresourcefulagilecommunicationengagement tacticsstorytellinginsight sharingperformance improvementauthentic interactioncollaboration