Catch Creation

Marketing

• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target
• Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team
• Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level
• Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA
• Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam
• Brief the creative team on new angles, hooks, and thumbnails based on performance data
• Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed
• Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings

Media Buyer – Native Ads

Chief Technology Officer

• Own and execute our overall technology roadmap and platform architecture
• Evaluate and recommend technology solutions that support multi-channel e-commerce growth
• Ensure scalability, security, and reliability across all tech systems
• Represent technology in leadership and strategic planning meetings
• Lead, mentor, and manage our existing engineering team day-to-day
• Set clear priorities, KPIs, and delivery expectations for the tech team
• Identify gaps and make hiring recommendations where needed
• Foster a culture of ownership, speed, and quality
• Oversee and optimize our Shopify multi-store setup, including integrations, apps, and checkout flows
• Manage integrations with order tracking tools, upsell/downsell sequences, and third-party platforms
• Audit existing tech infrastructure and implement improvements for performance and reliability
• Ensure our systems support Amazon, TikTok Shop, DRTV, and retail channel operations

Media Buyer – Native Ads

Fractional Chief Technology Officer