Demand Generation Lead

CATALIS

Demand Generation Lead designing and optimizing campaigns to generate qualified leads for SaaS government services. Collaborating with various teams to enhance engagement and conversion across product verticals.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing multi-channel demand generation campaigns, leveraging marketing automation tools like Pardot and Salesforce to optimize lead conversion and track campaign performance. Strong analytical and project management skills are essential for managing email marketing, webinars, and digital funnel optimization.

Highest-signal resume keywords

B2B SaaS Demand GenerationEmail Marketing ManagementWebinar Planning and ExecutionSalesforce ProficiencyMarketing Automation (Pardot)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand Generation CampaignsEmail Nurture StreamsCampaign KPI TrackingA/B TestingDigital Funnel Optimization

Soft Skills

Analytical SkillsProject ManagementCommunication SkillsCollaborative WorkData-Driven Mindset

Tools & Technologies

PardotSalesforceMarketing Automation PlatformsSEO/GEO ToolsWebinar Platforms

Industry Keywords

B2BSaaSAccount Based Marketing (ABM)Lead ScoringCampaign Performance Analysis

About the role

Key responsibilities & impact

Develop and execute multi-channel demand generation campaigns aligned to vertical sales priorities and target personas.
Build segmented and automated email nurture streams within marketing automation tool (Pardot) to advance leads from MQL to SAL.
Partner with content and creative teams to develop compelling copy, graphics, and calls-to-action tailored to each stage of the buyer journey.
Plan and execute demand generation webinars including topic selection, speaker coordination, promotional emails, follow-up nurtures, and performance analysis.
Define and track campaign KPIs including MQL volume, conversion rates, pipeline contribution, and ROI.
Leverage Salesforce dashboards and marketing automation analytics to measure campaign effectiveness and identify optimization opportunities.
Conduct A/B testing of subject lines, creative assets, and CTA placement to continually improve engagement and conversion performance.
Collaborate with SEO/GEO and content marketing teams to ensure alignment between organic and email/webinar campaigns.
Work cross-functionally with Vertical Marketing Leads/Product Marketing Manager to synchronize messaging and lead flow between campaigns, webinars, and product tours.
Coordinate with the BDR and Sales teams to ensure timely follow-up, feedback loops, and alignment on lead scoring and campaign performance.
Partner with the Events Lead to amplify campaigns pre- and post-tradeshow.

Requirements

What you’ll need

Bachelor’s degree in Marketing or related field (or equivalent experience).
2-4 years of experience in B2B SaaS demand generation, preferably within technology or government sectors.
Proven success managing email marketing, webinars, and digital funnel optimization from concept through analytics.
Experience with Salesforce and marketing automation platforms (Pardot, or equivalent).
Strong analytical, project management, and communication skills with a data-driven mindset.
Ability to work collaboratively across departments and manage multiple concurrent campaigns.
Experience with account based marketing (ABM) preferred.

Benefits

Comp & perks

A dynamic and supportive work environment in a mission driven organization
Competitive salary and benefits package, including health, dental, vision insurance
Unlimited PTO (paid time off)
HSA and FSA options
401(k) plan with matching contributions
Paid parental leave
ABLE matching contributions for the disability community
Employer paid short term and long-term disability insurance and group term life insurance
Financial and legal assistance through our EAP (Employee Assistance Program)
Opportunities for professional development and career advancement
The chance to make a significant impact on the delivery of government services and the lives of citizens.