Marketing Executive

Castle Trust Bank

Creative Marketing Executive at Castle Trust Bank supporting growth through digital marketing, content creation, and campaign delivery. Engaging with stakeholders and analyzing campaign performance in a hybrid work environment.

Posted 6/5/2026full-timeBasingstoke • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Support the growth of our Savings, Property and Retail Finance business units
Plan and deliver multi-channel campaigns
Create engaging content and drive brand awareness
Analyze campaign performance and make data-driven recommendations for improvement
Monitor digital performance using tools such as Google Analytics, SEMrush and Hotjar
Manage updates to marketing materials and communications (online and offline)
Develop new collateral to support product launches and campaigns
Collaborate closely with internal teams and external agencies
Coordinate events such as roadshows, exhibitions and social events
Create visual content including graphics and video assets

Requirements

What you’ll need

Broad marketing experience across digital, content and campaign delivery
Strong experience managing and delivering email campaigns via CRM tools (e.g. Salesforce Marketing Cloud, HubSpot, Mailchimp)
Experience in website management and performance tracking
Strong copywriting skills for a range of audiences and channels
Proficiency in Canva and/or Adobe tools (Photoshop, InDesign, Illustrator)
Experience using Google Analytics and other marketing tools
Ability to leverage AI tools to support content creation and campaign optimisation
GCSEs (Grade A–C) or A Levels (or equivalent) in English and Maths
Experience in financial services, ideally within savings, lending or retail finance (desirable)
Marketing degree or professional qualification (desirable)
CRM or Adobe-related certifications (desirable)
Experience managing business social media accounts (desirable)

Benefits

Comp & perks

Competitive salary
Performance bonus (based on individual and company performance)
Generous contributory pension through Hargreaves Lansdown
Life Assurance
25 days’ holiday + option to buy/sell 5 days
Additional paid volunteering day
Private healthcare through Equipsme (includes cash back for Dental and Optical treatment)
Free access to BHSF Rise EAP to support colleague health and wellbeing
Gym discounts
Season ticket travel loans (if applicable)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign deliverycopywritingcontent creationemail campaignswebsite managementperformance trackingdata analysisvisual content creationdigital marketingmulti-channel marketing

Soft Skills

collaborationcommunicationcreativityanalytical thinkingorganizational skillsevent coordinationadaptabilityattention to detailproblem-solvingstrategic thinking

Certifications

marketing degreeprofessional qualificationCRM certificationAdobe certification