Audience Development Manager

CAST

Audience Development Manager crafting local marketing strategies for City Cast Twin Cities. Engaging communities and enhancing audience growth through creative campaigns and partnerships.

Posted 7/15/2026full-timeMinneapolis • Minnesota • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing localized marketing strategies, managing social media content across platforms, and engaging with community members to drive growth and retention. Strong organizational and project management skills are essential for planning events and coordinating marketing efforts.

Highest-signal resume keywords

Localized Marketing StrategySocial Media Content CreationAudience EngagementProject ManagementCommunity Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyContent CreationSocial Media ManagementEvent PlanningData Analysis

Soft Skills

Strong Writing SkillsOrganizational SkillsCreative ThinkingInterpersonal SkillsBrand Evangelism

Tools & Technologies

InstagramTikTokYouTubeReddit

Industry Keywords

Audience EngagementLocal Culture KnowledgeMedia EnvironmentInfluencer CampaignsPR Outreach

About the role

Key responsibilities & impact

Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget
Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
Help ideate on swag or merch when needed for membership or marketing campaigns
Serve as the local keeper of the marketing calendar
Work with Executive Producer to identify regular opportunities to weave members into content across platforms
Work with HQ membership team to develop special local member incentives
Develop creative ideas for attracting, engaging, and retaining members
Work with Executive Producer to develop the social media strategy and content plan across Instagram, TikTok, YouTube, and Reddit
Handle all marketing and engagement aspects of the local social media strategy
Coordinate with the central marketing team to execute giveaways and influencer campaigns
Attend IRL events on City Cast’s behalf
Adapt national creative campaigns for local audiences across platforms
Collect and create local content for marketing team to use in digital ads
Manage local PR outreach, building relationships with other local media outlets
Plan and execute at least four member events per year
Manage local membership campaign execution
Serve as the primary point of contact with the City Cast Twin Cities membership base
Drive social community engagement daily across all platforms
Monitor all local, audience-facing platforms and touchpoints to ensure consistency
Track, analyze, and share out social performance and growth metrics

Requirements

What you’ll need

3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
Deep knowledge of Twin Cities local culture, institutions, events, who is influencing who, and online communities
Strong writing and voice skills — you know how to sound human, engaging, and on-brand
A high level of organization, planning, and project management skills
A natural brand evangelist and community builder who is energized by making connections and getting out in the city

Benefits

Comp & perks

Excellent benefits
Equal opportunity employer committed to excellence through diversity