General Manager

CAST

General Manager overseeing City Cast DC's operations, managing P&L, and driving audience growth in Washington. Leading editorial vision and collaboration with the national marketing team.

Posted 6/17/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSeniorLead💰 $160,000 - $190,000 per yearWebsite

About the role

Key responsibilities & impact

Own City Cast DC's full P&L — revenue, costs, and operating performance
Set and execute the annual business plan, including subscription growth, advertising revenue, and operating budget
Drive audience and subscriber growth through editorial and product excellence, keen marketing strategy, and an energetic community presence
Work closely with City Cast HQ on strategy, capital allocation, and performance goals
Directly manage and develop the DC leadership team, including the Executive Producer and Sales Director.
Oversee and coach a high-performing, mission-driven organization of reporters, editors, sales staff, and audience development professionals.
Foster a culture of editorial ambition, accountability, and innovation
Serve as the connective tissue between a growing local operation and the broader City Cast network, sharing back insights and successful tactics and strategies
Partner closely with the Executive Producer to ensure City Cast DC's journalism is indispensable, distinctive, and trusted
Champion editorial standards, audience connection, and the City Cast voice across all platforms — podcast, newsletter, web, video, and social
Be a visible and credible presence in Washington's media and civic landscape
Lead local marketing strategy in collaboration with City Cast's national marketing team
Develop partnerships, advertising sponsorships, and community relationships that extend reach and deepen local trust
Build and drive a successful membership and subscription strategy, turning engaged readers and listeners into paying supporters
Develop a clear-eyed competitive strategy for going up against established DC media brands — and winning audiences and advertisers away from them
Identify gaps in DC's local news landscape and build products and coverage that fill them
Stay close to the DC market: its politics, its neighborhoods, its personalities, and its needs

Requirements

What you’ll need

10+ years of experience in media, journalism, or a closely related field, with significant time in business or operational leadership roles
Demonstrated experience owning a P&L or running a business unit, ideally in local media, digital media, or news
Deep knowledge of Washington, DC — its political ecosystem, its neighborhoods, its media culture, and its audience
Experience managing and developing multidisciplinary teams across editorial, sales, and/or marketing functions
Track record of growing audience and revenue in a competitive media environment
Strong instincts for editorial quality combined with fluency in the business side of media — subscriptions, advertising, sponsorships, and audience development
Entrepreneurial mindset with a comfort operating in fast-moving, resource-constrained environments
An active network of relationships in DC's media, civic, and political communities
Genuine passion for local journalism and a belief in its importance to democratic life

Benefits

Comp & perks

Performance bonus tied to P&L outcomes (revenue growth, subscription targets, audience milestones)
Full benefits package including health, dental, and vision coverage
Pension (as offered across Graham Holdings affiliates)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

P&L managementbusiness unit leadershipaudience developmentsubscription strategyadvertising revenuemarketing strategyeditorial standardscompetitive strategypartnership developmentlocal media knowledge

Soft Skills

leadershipteam developmentcommunity engagementstrategic thinkinginnovationaccountabilitynetworkingentrepreneurial mindsetcommunicationpassion for journalism