Audience Development Manager

CAST

Audience Development Manager responsible for local marketing strategy and growing City Cast Austin's audience. Collaborating with marketing teams and executing campaigns to engage local community.

Posted 6/4/2026full-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Collaborate with City Cast’s central marketing team to develop and execute a localized marketing plan and budget that includes partnerships, sponsorships, PR, social and other tactics that have proven successful in other markets
Conceive of creative out-of-the-box marketing ideas, test them and capture their impact
Serve as the local keeper of the marketing calendar, ensuring the team is ready to execute across all platforms at key campaign moments
Work with Executive Producer to identify regular opportunities to weave members into content across platforms
Work with HQ membership team to develop special local member incentives such as locally designed artists prints
Develop creative ideas for attracting, engaging, and retaining members
Handle all marketing and engagement aspects of the local social media strategy
Coordinate with the central marketing team to execute giveaways and influencer campaigns
Attend IRL events on City Cast’s behalf
Work in collaboration with the local Sales Executive to identify potential partnerships that blend sales and trade for mutual benefit
Collect and create local content for marketing team to use in digital ads promoting City Cast Austin
Manage local PR outreach, building relationships with other local media outlets
Plan and execute at least four member events per year with support from HQ membership team
Manage local membership campaign execution, ensuring strong and compelling messaging across podcast, newsletter, and social
Drive social community engagement daily across all platforms, including monitoring and responding to comments and DMs on IG, TT, Spotify, YouTube, Reddit and other key audience touchpoints
Track, analyze, and share out social performance and growth metrics

Requirements

What you’ll need

3+ years experience in marketing or audience engagement, ideally in a media or editorial environment
Deep familiarity with the leading social platforms, with experience creating successful content and audience strategies for them
Deep knowledge of Austin’s local culture, institutions, events, who is influencing who, and online communities
Strong writing and voice skills — you know how to sound human, engaging, and on-brand
A high level of organization, planning, and project management skills
A natural brand evangelist and community builder who is energized by making connections and getting out in the city

Benefits

Comp & perks

excellent benefits
Local to Austin but primarily remote work

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketingaudience engagementcontent creationsocial media strategyevent planningproject managementdata analysislocal content developmentPR outreachinfluencer campaigns

Soft Skills

creativityorganizationcommunicationrelationship buildingcommunity engagementwritingbrand evangelismcollaborationstrategic thinkingadaptability