Lifecycle Marketing Strategist

CAST

Lifecycle Marketing Strategist driving member growth, engagement, and retention for City Cast DC. Collaborating across teams to build lifecycle programs and improve subscription offerings.

Posted 4/28/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back
Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social
Identify opportunities for AI integration across lifecycle workflows
Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
Maintain clear project plans to translate to the larger team
Identify key audience segments to track and target
Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health
Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders
Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
Translate data into clear recommendations and share findings with key stakeholders

Requirements

What you’ll need

2–5 years in lifecycle marketing, CRM, retention, or growth — ideally at a media, subscription, or DTC company
Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent)
Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS
Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why
A strong, clear writer who can match a brand voice and craft copy that converts
Comfortable turning data into action
A builder mentality
Able to manage multiple projects in a fast-moving environment
Genuine enthusiasm for local journalism and the communities it serves
Exceptional verbal and written communication skills
Bonus Points For
Experience in podcast, audio, or newsletter media
Experience developing or packaging editorial products for paid audiences
Experience using AI tools to speed up copy testing, segmentation, or personalization workflows

Benefits

Comp & perks

This position is full-time and remote, with excellent benefits.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingCRMretentiongrowth marketingautomated email journeyslifecycle campaignssubscription funnel economicscopywritingdata analysisproject management

Soft Skills

strong writingcommunication skillsbuilder mentalityproject managemententhusiasm for local journalismability to manage multiple projectsdata-driven decision makingteam collaborationcreativityadaptability