Director, Product Marketing

Cast & Crew

Director of Product Marketing at Cast & Crew shaping product positioning and go-to-market strategies. Drive messaging and narrative to connect products with the needs of entertainment industry professionals in B2B SaaS space.

Posted 5/26/2026full-timeBurbank • California • 🇺🇸 United StatesLead💰 $165,000 - $230,000 per yearWebsite

About the role

Key responsibilities & impact

Translate products into compelling stories: Develop crisp, differentiated messaging and positioning for Cast & Crew’s product portfolio that speaks to the needs of production accountants, studio finance teams, and entertainment operators, and clearly communicates the value of our modern SaaS solutions.
Amplify product innovation: Partner closely with Product to develop compelling market narratives around Cast & Crew’s rapidly evolving platform, helping customers and prospects understand what’s new, what’s coming, and why it matters for their business.
Own the GTM motion: Design and lead a repeatable go-to-market process for Cast & Crew product launches and updates, from positioning and messaging to sales enablement and field readiness, ensuring every release lands with clarity and impact.
Enable the revenue team: Build and maintain a library of sales enablement content, including pitch decks, one-pagers, battle cards, and demo narratives, that gives client-facing teams the tools they need to sell and retain with confidence.
Build the PMM foundation: Define and elevate the processes, standards, templates, and operating rhythms that will take Cast & Crew’s product marketing function to the next level, creating a scalable, repeatable model that the team can grow into and the business can depend on.
Grow a high-performing team: Lead and develop a team of PMMs, creating a culture of craft, curiosity, and continuous improvement. Set a clear bar for great work, invest in each person’s growth, and build a collaborative environment where the team gets better together.

Requirements

What you’ll need

7–10+ years of product marketing experience in B2B SaaS
3+ years of people management experience, with a proven track record of leading and developing product marketing teams
Experience building and executing go-to-market strategies, including positioning, messaging, and sales enablement
Experience influencing peers and cross-functional stakeholders in a highly collaborative environment, aligning teams toward a common goal
Demonstrates expertise in crafting clear, compelling, and differentiated messaging and positioning that resonates with target buyers and stands out in a competitive market.
Shows a deep understanding of enterprise B2B SaaS go-to-market motions, including product launches, sales enablement, and messaging strategy.
Demonstrates a track record of translating complex product capabilities into clear business value, with particular strength in communicating to business buyers such as Finance and Accounting executives.
Proven ability to develop and execute end-to-end GTM strategies, from positioning and messaging through to field readiness and launch.
Demonstrates strong cross-functional collaboration skills, with a proven ability to align Product, Sales, and Marketing teams around a shared narrative and strategy.
Takes a data-driven approach to the work, using customer insights, market research, and performance signals to continuously refine messaging and measure impact.
Proven ability to lead, mentor, and develop a product marketing team, setting clear goals, fostering a high-performance culture, and growing individual contributors.

Benefits

Comp & perks

Medical
Dental
Vision
PTO
health and wellness programs
employee discounts
and more!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggo-to-market strategysales enablementmessaging strategymarket researchdata-driven approachB2B SaaSproduct launchespositioningcustomer insights

Soft Skills

leadershipteam developmentcross-functional collaborationcommunicationstrategic thinkingmentoringproblem-solvingcreativityadaptabilitycontinuous improvement