Director Growth Marketing

Caseware

Director of Growth Marketing at Caseware leading demand generation and executing marketing strategies for North America. Collaborating with cross-functional teams to deliver measurable growth in the fintech sector.

Posted 6/18/2026full-timeToronto • 🇨🇦 CanadaLead💰 CA$157,000 - CA$167,000 per yearWebsite

About the role

Key responsibilities & impact

Own the North American growth marketing strategy with a focus on new business acquisition.
Plan and execute integrated omnichannel campaigns to include email, webinars, paid media, sponsored events and account-based marketing (ABM).
Develop ICP and key personas for region to architect efficient and effective buying journeys.
Optimize the regional marketing funnel to improve conversion rates and reduce CAC.
Localize global campaigns and messaging to resonate with North American audiences.
Manage regional marketing budget and allocate spend across channels for maximum ROI.
Analyze campaign performance and provide regular reporting on KPIs (CPL, MQLs, pipeline contribution).
Collaborate with product marketing to ensure messaging aligns with buyer needs and market trends.
Stay current on competitive landscape, industry trends, and regional regulations.
Drive adoption of AI-powered tools to enhance targeting, accelerate campaign execution, and improve funnel performance.

Requirements

What you’ll need

8+ years of experience in B2B marketing, with a focus on demand generation and new business growth.
Proven success in driving pipeline and revenue in North American markets, ideally in SaaS or tech.
Deep expertise in digital marketing channels, marketing automation (e.g., HubSpot, Marketo), and CRM (e.g., Salesforce).
Strong analytical skills and experience with performance reporting and attribution models.
Excellent communication and cross-functional collaboration skills.
Experience in the accounting or audit industry is a plus, but not required.
Experience leveraging AI marketing tools (e.g., predictive scoring, intent data, content automation) to drive efficiency and impact.

Benefits

Comp & perks

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.

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Hard Skills & Tools

B2B marketingdemand generationpipeline managementrevenue growthdigital marketingmarketing automationperformance reportingattribution modelsaccount-based marketingconversion rate optimization

Soft Skills

analytical skillscommunication skillscross-functional collaborationstrategic planningbudget management