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Caseware

Content Specialist

Caseware

. Write compelling, high-performing copy for campaign emails, paid and organic ads, website pages and landing pages, and social and digital content.

Posted 5/6/2026full-timeToronto • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Write compelling, high-performing copy for campaign emails, paid and organic ads, website pages and landing pages, and social and digital content.
  • Craft clear, engaging messaging that aligns with brand voice and campaign objectives.
  • Partner with Demand Generation, Product Marketing, and Brand teams to support campaign execution.
  • Develop content optimized for engagement, click-through rates, and conversion.
  • Analyze content performance and apply learnings to improve future outputs.
  • Collaborate with analytics and marketing teams to align content with business goals.
  • Contribute to blog posts, articles, and other long-form content as needed.

Requirements

What you’ll need
  • 3–5 years of experience in content marketing, copywriting, or digital marketing
  • Strong writing and storytelling skills, with a focus on short-form, high-impact content
  • Experience writing for digital channels (email, ads, web, and social)
  • Familiarity with AI tools for content creation, and a willingness to experiment and learn
  • Ability to balance creativity with performance and business objectives
  • Strong attention to detail and the ability to manage multiple projects

Benefits

Comp & perks
  • Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
  • We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
  • Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
  • We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
  • We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
  • Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
  • We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
copywritingcontent marketingdigital marketingemail marketingad writingweb content creationsocial media contentcontent optimizationanalyticsstorytelling
Soft Skills
creativityattention to detailproject managementcollaborationcommunication