Cascade PBS

Marketing

• Support the Director of Programming, Marketing and Communications with organization wide strategic and operational leadership
• Manage Email and Digital Marketing Specialist, Campaign Specialist, and Social Media Editor
• Coordinate cross-functional campaigns with design, video, social media, philanthropy, events, and editorial teams
• Help lead cross-functional efforts to develop new data-driven methods to drive reach, engagement and conversion
• Develop strategy and guide staff in developing content, email, and social marketing strategies
• Develop and maintain effective relationships with senior management and community partners
• Lead cross-functional efforts to set monthly promotional priorities and communicate them across the organization
• Maintain departmental calendar and documentation of ongoing Marcom activities and communicate deadlines and expectations
• Ensure consistent messaging across all channels for a seamless experience across print, web, on-air and digital platforms
• Contribute to discussions around programmatic, digital, social and OTT/CTV campaigns
• Oversee placement of radio, out of home and other traditional paid media
• Coordinate with Data and Analytics team for measurement and optimization of the marketing funnel
• Develop and track marketing and communications budgets in association with each project
• Work with external agency on earned media initiatives as assigned
• Review deliverables and campaign plans to ensure high quality work
• Submit creative briefs for design assets and on-air promos as needed
• Manage brand voice and editorial style guide and provide writing and copy editing support
• Collaborate with other team members to foster a positive and productive culture and contribute toward the overall growth of Cascade PBS.

Marketing Manager