Customer Success Manager

• Plan and execute comprehensive Inbound Marketing and CRM strategies to ensure lead generation, nurturing and conversion;
• Create and optimize automation flows and personalized journeys based on behavioral data and segmentation;
• Manage CRM platform (HubSpot, RD Station or in-house): pipelines, properties, workflows, integrations, contact database and data standardization;
• Proactively update customer data by contacting them via necessary channels (phone, WhatsApp or email) to ensure accurate and complete information;
• Monitor funnel performance daily, turning analysis into action plans to increase conversion and engagement;
• Develop and optimize email marketing campaigns and automated communications focused on retention and progression of the customer journey;
• Create and test landing pages, forms, CTAs and offers to maximize opportunity generation;
• Work closely with Sales and E-commerce teams to ensure alignment on MQLs, SQLs, routing rules and lead quality;
• Organize prioritization, deadlines and scheduling of requests, ensuring consistent, results-driven deliveries.

CRM Analyst

Customer Success