B2B Marketing and Communications Manager

Carwow.es

B2B Marketing and Communications Manager at Carwow redefining car buying experiences and managing B2B marketing projects. Responsible for LinkedIn presence and event organization.

Posted 5/18/2026full-timeMunich • 🇩🇪 GermanyMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Do you want to be part of this success story, redefine the car-buying experience and finally digitize it? If so, you’re in the right place!
In B2B Marketing and Communications you will coordinate marketing projects across all our B2B products and take full ownership of our LinkedIn presence (including content creation and editorial preparation), significantly contributing to our brand awareness among car dealers and manufacturers.
You will play an integral role in planning, organizing and executing B2B events (for example sponsoring external events or our own Carwow event formats).
You will adapt campaigns and lead the conceptual development of creative assets.
You will produce sales materials for client meetings, prepare presentations for talks at events, and support editorial work (for example creating newsletters, customer mailings, magazine articles, white papers and case studies).
You will assist with press relations, reporting and analysis, and support the marketing team with day-to-day operations.

Requirements

What you’ll need

Ideally, you bring a creative mindset and a motivation for communications, together with some initial experience in the areas listed above.
It’s a plus if you have already worked with LinkedIn content, helped plan events, or had other exposure to editorial or marketing topics.
You have a can-do attitude, work independently and enjoy taking responsibility.
Your creativity knows no bounds, yet your structured way of working ensures not only great ideas but also their execution.
You speak fluent German and English (both languages are essential for your daily work).

Benefits

Comp & perks

A competitive salary package and the option for company share options.
28 days of vacation, increasing up to 35 days with company tenure, plus special leave for moves, weddings and more.
Hybrid working (option for 3 days in the office, 2 days working from home — plus an additional €550 budget for home office setup).
A company contribution to pension provision.
A discounted Urban Sports Club membership.
A genuine work–life balance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content creationevent planningeditorial preparationsales materials productionpresentation preparationreportinganalysisnewsletter creationcustomer mailingswhite papers

Soft Skills

creative mindsetmotivation for communicationscan-do attitudeindependenceresponsibilitystructured workingcreativityorganizational skillscommunication skillsteam support