Marketing Manager

Cartwheel

Marketing Manager responsible for partner retention marketing and engagement playbook at Cartwheel. Collaborating with Customer Success to support educational institutions through effective marketing solutions.

Posted 6/13/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $90,000 - $115,000 per yearWebsite

About the role

Key responsibilities & impact

Partner retention marketing: Scale and execute our engagement playbook across all district partners
Monthly newsletters: Own writing, production, and performance tracking for monthly partner newsletters
Enterprise district activation: Build and document a replicable launch playbook for enterprise districts
Proof of impact: Maintain a content library of case studies, impact stories, and press releases
Partner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-end
Conference support: Contribute to conference logistics, campaign coordination, and localized content
Cross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same direction

Requirements

What you’ll need

4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups
Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different
Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines
Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns
Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking
A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use
Can own projects end-to-end from writing, producing, and launching
Preferred: Experience marketing to K-12 school districts or working within a school-adjacent organization
Familiarity with CSM or customer success workflows
Experience with Asana, Salesforce, Figma, Claude

Benefits

Comp & perks

Competitive compensation between $90,000 to $115,000
Equity ownership stake in the company
High-quality health insurance with a $0 monthly premium option for employees
Dental, Vision, and Employer-Sponsored Life Insurance
4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
Sick Leave + Holidays
401K with up to 2% employer match
$500 annual educational stipend
Team-based culture with mission-driven colleagues who will go to bat for you

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing experiencelifecycle marketingretention marketingperformance trackingproject management

Soft Skills

multi-audience communicationsstrong project management instinctsdocumentationreportingend-to-end project ownership