Analyst

• Act as Product Owner (P.O.) in a CRM squad, leading the backlog, prioritization, sprint planning and facilitating agile ceremonies to deliver initiatives.
• Collaborate with internal Elo teams, partners and issuers to understand the customer lifecycle and key card product metrics (issuance, activation, engagement, TPV, market share).
• Propose customer engagement campaigns with well-structured mechanics, business cases and tracking metrics.
• Analyze and map customer journeys, understanding funnel stages and experiences across different contact channels.
• Work with multidisciplinary teams to ensure continuous value delivery aligned with business objectives.
• Read, analyze and interpret dashboards and monitor key KPIs: activation, retention, churn, campaign ROI, open/click rates, TPV (Total Payment Volume).

Senior Analyst – Core Products

Information Technology Analyst I

Functional Analyst – Digital Systems

Mid-level Project Analyst - Commercial

Mid-level Fraud Prevention Analyst

Analista de Controladoria II