Social Media, Content Specialist

Cars & Bids

Social Media & Content Specialist managing organic channels for Cars & Bids auction marketplace. Building community presence through content creation and engagement on various platforms.

Posted 7/13/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $70,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing organic social media channels, creating engaging content, and analyzing social metrics to drive business performance. Proficient in video production and community engagement within the automotive industry.

Highest-signal resume keywords

Organic Social Media ManagementContent Creation and PublishingSocial Metrics and AnalyticsVideo ProductionAutomotive Industry Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content Calendar PlanningVideo EditingStatic Creative DevelopmentKPI Setting and AchievementSocial Listening

Soft Skills

Community EngagementStrategic Thinking

Tools & Technologies

Sprout SocialSocial Media Platforms

Industry Keywords

Automotive IndustryEngagement MetricsOrganic GrowthEmail and Social Integration

About the role

Key responsibilities & impact

Own every organic channel for the auction business: Instagram, Threads, X, TikTok, Facebook, LinkedIn, YouTube, Reddit and old-school auto forums (Audi-World, Bimmerforums, and similar)
Plan and publish the organic social content calendar across every channel above
Build, shoot, edit, and post video and static creative yourself
Monitor engagement and community sentiment, and jump into threads where it matters
Promote live auctions organically to drive bidders, watchers, and comments alongside submissions
Be the community voice in helping guide the strategy for each channel, including framing the distinct voices, distinct purposes that we use for each platform
Discover how social can help prevent funnel drop-offs between discovery, submission, and auction going live and close those gaps
Set channel-level KPIs and hit them

Requirements

What you’ll need

2-4 years creating and publishing social content, ideally somewhere that lives and dies by engagement
Deep understanding of social metrics, analytics, and how they tie back to business performance
You're comfortable and familiar with native social video — phone-shot, scrappy, built for the feed. You can also build your own static creative.
Experience running email and social together to boost engagement
Nice to have: Professional video production background
Automotive industry experience
Sprout Social experience or similar
A background in social listening

Benefits

Comp & perks

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