VP, Head of MLD Marketing

CarringtonCrisp

VP of MLD Marketing at Carrington Mortgage Services developing comprehensive marketing strategies. Leading brand management, customer acquisition, and digital marketing initiatives for mortgage products.

Posted 7/7/2026full-timeRemote • California • 🇺🇸 United StatesLead💰 $175,000 - $200,000 per yearWebsite

About the role

Key responsibilities & impact

Develop and execute a comprehensive mortgage division marketing strategy aligned with corporate goals and growth objectives.
Serve as the primary marketing leader for the mortgage lending division, providing strategic direction and thought leadership.
Create annual marketing plans, budgets, forecasts, and performance metrics.
Identify emerging market opportunities, customer trends, and competitive threats.
Present marketing performance, strategy updates, and business recommendations to executive leadership.
Strengthen and protect the mortgage division's brand positioning across all customer and partner touchpoints.
Ensure consistency in messaging, visual identity, and customer experience.
Develop value propositions and differentiate market positioning for mortgage products and services.
Oversee reputation management and brand awareness initiatives.
Lead development of integrated marketing campaigns to drive mortgage applications and funded loan volume.
Optimize marketing channels including digital advertising, search engine marketing (SEM), social media, email marketing, content marketing, events, and direct marketing.
Partner with sales leaders to generate high-quality leads and improve conversion performance.
Develop strategies to increase purchase mortgage business, refinance opportunities, and retention programs.
Oversee digital marketing strategy, including website optimization, SEO, SEM, social media, analytics, and marketing automation.
Enhance customer journey mapping and lead nurturing programs.
Utilize customer data and analytics to improve engagement, conversion rates, and customer satisfaction.
Drive innovation in digital customer experiences and mortgage marketing technologies.
Collaborate with product and business leaders to develop marketing strategies for new products and services.
Conduct market research, customer analysis, and competitive assessments.
Support geographic expansion and new market entry initiatives.
Develop targeted segmentation strategies for homebuyers, homeowners, real estate professionals, builders, and referral partners.
Build, lead, mentor, and develop a high-performing marketing organization.
Establish clear goals, accountability measures, and professional development plans.
Foster a culture of innovation, collaboration, and results-driven performance.
Manage internal teams, agencies, consultants, and vendor relationships.
Establish key performance indicators (KPIs) and marketing effectiveness measures.
Monitor campaign performance, return on investment (ROI), customer acquisition costs, and funnel conversion metrics.
Utilize data insights to optimize spending and improve business outcomes.
Deliver executive-level reporting and recommendations.
Ensure all marketing activities comply with applicable federal, state, and industry regulations.
Partner with Legal, Compliance, and Risk teams to review marketing materials and campaigns.
Maintain adherence to consumer protection, advertising, fair lending, privacy, and disclosure requirements.
Promote ethical marketing practices and regulatory compliance throughout the division.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, Finance, or related field required. Master's degree (MBA or related discipline) preferred.
Twelve plus (12+) years of progressive marketing leadership experience.
Seven plus (7+) years leading marketing teams within mortgage banking, consumer lending, financial services, or banking environments.
Demonstrated success driving customer acquisition, lead generation, and brand growth.
Experience managing large budgets and cross-functional initiatives.
Proven ability to influence executive stakeholders and drive organizational change.

Benefits

Comp & perks

Comprehensive healthcare plans for you and your family. Plus, a discretionary 401(k) match of 50% of the first 4% of pay contributed.
Access to several fitness, restaurant, retail (and more!) discounts through our employee portal.
Customized training programs to help you advance your career.
Employee referral bonuses so you’ll get paid to help Carrington and Vylla grow.
Educational Reimbursement.
Carrington Charitable Foundation contributes to the community through causes that reflect the interests of Carrington Associates. For more information about Carrington Charitable Foundation, and the organizations and programs, it supports through specific fundraising efforts, please visit: __carringtoncf.org.__

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Hard Skills & Tools

Marketing Strategy DevelopmentBudget ManagementMarket ResearchCustomer Data AnalyticsSEOSEMContent MarketingLead GenerationPerformance MetricsCampaign Management

Soft Skills

Strategic LeadershipCollaborationInfluencing StakeholdersMentoringResults-Driven

Certifications

Bachelor's Degree in MarketingMaster's Degree (MBA) Preferred