Digital Marketing Specialist

Carrier

Digital Marketing Specialist executing campaigns, SEO/SEM, e-commerce, and analytics for Carrier’s sustainable climate and energy solutions. On-site in Telford, managing customer engagement and demand generation.

Posted 8/10/2026full-timeTelford • 🇬🇧 United KingdomMid-LevelSenior💰 £34,500 - £69,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving end-to-end digital marketing strategies, including SEO, SEM, email marketing, and e-commerce management. Proficient in utilizing marketing automation tools and web analytics to enhance customer engagement and optimize campaign performance.

Highest-signal resume keywords

Digital Marketing StrategySEO/SEM ManagementEmail Marketing CampaignsMarketing Automation ToolsWeb Analytics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingSEOSEMEmail MarketingE-Commerce ManagementWeb AnalyticsHTMLCSSData AnalysisCampaign Optimization

Soft Skills

Analytical SkillsCommunication SkillsStakeholder ManagementDetail-OrientedProactive

Tools & Technologies

Marketing Automation ToolsCRM SystemsEmail Marketing PlatformsWeb Analytics ToolsE-Commerce Platforms

Industry Keywords

Digital MarketingCustomer EngagementBrand VisibilityDemand GenerationMulti-Channel Campaigns

About the role

Key responsibilities & impact

Drive and execute end-to-end digital marketing strategies to enhance customer engagement, brand visibility, and demand generation
Integrate digital activities into broader marketing and brand strategies to ensure a seamless customer journey
Manage the digital ecosystem, including email marketing, e-commerce, online advertising, SEO/SEM, website strategy, and web analytics
Plan, execute, and optimize multi-channel digital campaigns to support business growth
Develop, maintain, and optimize e-commerce product content across platforms
Create and execute email and SMS campaigns, including content creation, scheduling, and performance tracking
Manage marketing automation processes, including system optimization, CRM integration, and best practices
Identify, implement, and manage marketing technologies to improve efficiency, scalability, and performance
Plan and manage media and advertising strategies
Develop and implement SEO and SEM strategies to improve website visibility, traffic, and conversion
Build, maintain, and optimize website performance, functionality, and user experience
Collaborate with Marketing, Sales, and IT teams
Monitor campaign performance, analyze data, and provide insights and recommendations
Manage digital marketing budgets and allocate resources effectively

Requirements

What you’ll need

University degree or equivalent experience in Marketing, Digital Marketing, or related field
Minimum of 3 years of experience in digital marketing or a related role
Strong knowledge of email, e-commerce, SEO/SEM, paid media, and web analytics
Experience with marketing automation tools and CRM systems
Understanding of website management, basic HTML/CSS, and digital technologies
Strong analytical skills with the ability to interpret data and optimize performance
Excellent communication and stakeholder management skills
Ability to work independently and manage multiple priorities
Proactive, detail-oriented, and comfortable working in a fast-paced environment

Benefits

Comp & perks

Base salary + bonus
Pension scheme
25 days of holiday + bank holidays
Private medical care
Life Insurance
Short-term cash incentives, subject to plan requirements
Competitive total rewards package that may include other benefits and well-being programs