Marketing Analytics Specialist – Commercial Products

Carrier

Marketing Analytics Specialist driving product vision and data analysis for business growth at Carrier. Collaborating across teams to enhance customer value and ensure product-market fit in a hybrid work setting.

Posted 5/23/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $79,000 - $158,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for defining the vision, strategy, roadmap, and lifecycle of products, systems, or services
Establishes the product vision, gathers customer, market, and competitive insights, and prioritizes features and specifications
Identifies key customer pain points and articulates the business value of the product
Reviews current offerings to recommend enhancements to features and functionality
Owns product–market fit, value delivery, and performance across the lifecycle
Conducts ongoing competitor assessments and benchmarks industry offerings to ensure product differentiation, market relevance, and competitive advantage
Collaborates with engineering, design, marketing, and sales teams to launch and continuously improve products
Acts as the voice of the customer, ensuring that offerings meet market needs and align with business objectives
Owns program financial goal setting, budgeting for all product investments, and product profitability
Provides Commercial Applied Product Managers with actionable intelligence on product lines to increase sales and margins

Requirements

What you’ll need

Bachelor’s degree
5 + years of experience analyzing marketing, sales, and market performance data to develop dashboards, identify growth opportunities, and deliver actionable insights that drive revenue growth, margin improvement, and strategic business decisions.
Bachelor’s degree in Data Analytics or Computer Science (preferred)
Data analytics experience in B2B Sales (preferred)
Strong analytical and problem-solving skills
Working knowledge of Microsoft Suite
Excellent written and verbal interpersonal skills
Ability to coordinate across multiple functions, to maintain composure in high-pressure situations, and to make decisions in a fast-paced environment.

Benefits

Comp & perks

Health Care Benefits : Medical, Dental, Vision
Wellness incentives
Retirement Benefits
Time off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
Disability : Short-term and long-term disability
Life Insurance and Accidental Death and Dismemberment
Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
Tuition Assistance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data analyticsmarket performance analysisdashboard developmentproduct lifecycle managementcompetitive assessmentfeature prioritizationproduct profitability analysisbusiness value articulationproduct-market fitrevenue growth strategies

Soft Skills

analytical skillsproblem-solving skillsinterpersonal skillscommunication skillsdecision-makingcoordinationcomposure under pressurecollaborationstrategic thinkingcustomer advocacy

Certifications

Bachelor's degreeBachelor's degree in Data AnalyticsBachelor's degree in Computer Science