Marketing Manager – Product Commercialization

Carrier

Marketing Manager driving product commercialization for HVAC solutions at Carrier. Overseeing marketing literature and collaborating with cross-functional teams.

Posted 5/21/2026full-timeIndianapolis • 🇺🇸 United StatesMid-LevelSenior💰 $79,000 - $158,000 per yearWebsite

About the role

Key responsibilities & impact

Responsible for the creative direction and execution of all consumer and dealer launch materials and product literature for 12 Ductless brands, 5 VRF brands, and 9 Light Commercial brands; guiding the graphics team on overall look/feel and content direction
Develop key product messaging, translating product features into marketing benefits to aid in commercialization process
Manage marketing launch readiness process for Ductless, VRF, and Light Commercial products – ensuring deliverables from cross-functional team are met
This role is an integral part of the marketing team – with daily cross-functional interaction with brand, product marketing, training, and sales teams
Responsible for setup of all literature materials in SAP and vaulting in document management system
Manage the maintenance of literature appearance on HVAC partners, public dealer and consumer websites
Ensure Ductless and VRF literature order forms and directories are updated monthly
Maintain the Custom Literature Program for all brands as it relates to Ductless products
Act as liaison to Customer Service on issues of literature inventory and order management
Manage partnership with in-house print shop to ensure quality execution of all DLS, VRF, and Light Commercial print-on-demand literature

Requirements

What you’ll need

Bachelor's degree
5 + years of experience leading product commercialization and launch execution, including development of product messaging, coordination of content from cross-functional teams, and management of launch materials from concept through market release.
Bachelor's degree in marketing, communications, or related field
Experience in Ductless, VRF, and Light Commercial products
Strong time-management skills with the ability to work with a sense of urgency under demanding deadlines
Highly efficient project management abilities and the ability to balance multiple projects at once
Ability to work independently as well as collaboratively
Strong attention to detail, high-quality work, and the ability to make recommendations are essential
Excellent analytical, organizational and communication skills
Comfortable interacting with cross-functional teams
Ability to flex with changing deliverables and deadlines on projects
Software skill set proficiency including Microsoft Word, Excel, PowerPoint, Outlook, SAP knowledge a plus
Demonstrates solid understanding of the HVAC business
Experience with marketing literature development
Some experience with copy writing – nice to have

Benefits

Comp & perks

Health Care Benefits : Medical, Dental, Vision; Wellness incentives
Retirement Benefits
Time off and Leave : Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
Disability : Short-term and long-term disability
Life Insurance and Accidental Death and Dismemberment
Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
Tuition Assistance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product commercializationproduct messaging developmentcontent coordinationlaunch material managementliterature developmentcopy writing

Soft Skills

time-managementproject managementattention to detailanalytical skillsorganizational skillscommunication skillscollaborationflexibility

Certifications

Bachelor's degree in marketingBachelor's degree in communicationsBachelor's degree in related field