Digital Marketing Specialist

Carrier

Digital Marketing Specialist driving e-Commerce growth through SEO and multichannel campaigns for Carrier, focusing on data-driven strategies and collaboration.

Posted 5/12/2026full-timeMatosinhos • 🇵🇹 PortugalMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Conduct keyword research, competitive analysis and content gap assessments
Manage SEO initiatives and e-Commerce platform performance globally
Optimize onpage elements and manage technical SEO audits
Collaborate with content teams to develop SEO-optimized landing pages
Support execution of multichannel digital campaigns
Track campaign performance and provide actionable insights
Support web goal/conversion tracking integration from audit to setup

Requirements

What you’ll need

Bachelor’s degree and minimum 5 years of prior relevant experience or an advanced degree in a related field and minimum 3 years of experience
Strong understanding of SEO principles, keyword research and technical optimization
Experience with ecommerce platforms (Shopify, Amazon Seller Central)
Proficiency with analytics and SEO tools (Google Analytics, Search Console, SEMrush, Screaming Frog)
Familiarity with paid media platforms (Google Ads, Meta Ads Manager)
Knowledge of web design, HTML/CSS and UX/UI principles

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOkeyword researchtechnical optimizatione-commerceHTMLCSSUXUI