Director of Paid Media

Carr Talent

Director of Paid Media leading and scaling $20M annual paid media budget for real estate marketing organization. Overseeing creative performance and driving customer acquisition strategies.

Posted 7/18/2026full-timeRemote • 🇺🇸 United StatesLead💰 $160,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing large-scale paid media budgets, optimizing campaign performance across multiple digital channels, and leading creative teams to drive measurable business growth. Proficient in developing scalable marketing systems and fostering a culture of data-driven decision making.

Highest-signal resume keywords

Performance MarketingMeta Ads ManagementConnected TV (CTV) CampaignsLead Generation ExpertiseCreative Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationAttributionConversion TrackingAnalyticsForecastingPerformance ReportingTesting FrameworksBudget ManagementCustomer AcquisitionDigital Advertising

Soft Skills

LeadershipAnalytical SkillsCommunicationProject ManagementInnovation

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

Paid MediaDigital Acquisition ChannelsAd CopyVideo ProductionGraphic DesignCustomer Acquisition CostsCampaign PerformanceOperational ExcellenceExecutive DashboardsCross-Functional Collaboration

About the role

Key responsibilities & impact

Own the strategy, execution, optimization, and scaling of a $20M+ annual paid media budget across Meta, CTV, Paid Search, Native, Display, and emerging channels.
Remain highly hands-on within advertising platforms, personally monitoring campaign performance and driving optimization efforts.
Lead and mentor the creative team responsible for ad copy, video production, graphic design, editing, messaging, and campaign execution.
Ensure all creative initiatives are driven by measurable performance, testing frameworks, and return on investment.
Build structured experimentation programs that continuously improve creative performance, lead quality, and customer acquisition costs.
Develop scalable marketing systems for campaign launches, QA, reporting, forecasting, budgeting, and operational excellence.
Partner cross-functionally with executive leadership to align paid media strategy with overall business objectives.
Develop executive dashboards and reporting that clearly communicate campaign performance, business impact, and future growth opportunities.
Identify new acquisition channels, audience opportunities, and scaling strategies while maintaining profitability and efficiency.
Foster a culture of accountability, innovation, continuous testing, and data-driven decision making across the marketing organization.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
8+ years of hands-on performance marketing experience with increasing leadership responsibility.
Proven success managing $20M+ annual paid media budgets with strong ROAS and customer acquisition performance.
Extensive expertise managing Meta Ads and Connected TV (CTV) campaigns at scale.
Strong experience with Paid Search, Native Advertising, Display, and other digital acquisition channels.
Experience leading creative teams responsible for content strategy, ad production, editing, testing, optimization, and performance measurement.
Proven background within lead generation businesses that invest heavily in acquiring their own customers—not agency-side marketing.
Deep understanding of attribution, conversion tracking, analytics, forecasting, and performance reporting.
Demonstrated ability to build scalable marketing systems, testing frameworks, and operational processes.
Exceptional leadership, analytical, communication, and project management skills with a passion for continuous optimization and measurable business growth.

Benefits

Comp & perks

Medical, dental, and vision insurance
Paid Time Off and company holidays
401(k) with company match (if applicable)