Carnegie Foundation for the Advancement of Teaching

Brand Manager

• Craft high-quality, compelling material to tell the Carnegie Foundation brand story with current and potential partners and the public (20% - long form content and publications)
• Develop brand visibility for public and partner-facing editorial content to include events and speaking engagements (20% - event tracking, event proposals, event ROS)
• Support the development and implementation of aligned brand communications across internal portfolio and project communications plans, and other reference materials (20% - talking points, connection to digital storytelling)
• Draft fundraising materials for specific programmatic initiatives in collaboration with program staff and the executive team. (15%)
• Provide strategic vision and tactical support for executing Foundation newsletters for external audiences (15%)
• Proactively research and understand best practices in the fields of communication and brand strategy including market/competitor research as needed and to stay aware of industry trends (5%)
• Support the integration of the initiatives listed above in the Communications and Engagement team operations (5%)

Senior Brand Strategist