Head of Growth Marketing

Carmoola

Head of Growth Marketing at Carmoola responsible for performance marketing strategy. Leading growth initiatives and managing teams in a fast-paced fintech environment.

Posted 4/14/2026full-timeLondon • 🇬🇧 United KingdomLead💰 £120,000 - £130,000 per yearWebsite

About the role

Key responsibilities & impact

Own and lead the company's performance marketing strategy across paid social, search and emerging channels, with paid social as the primary growth lever
Manage substantial monthly budgets with full accountability for where spend is invested, scaled or paused
Lead agency relationships and evaluate opportunities to bring channels in-house
Build and develop a growing performance team, fostering a culture of speed, experimentation and accountability while staying hands-on where needed
Partner with the creative strategist lead to build scalable creative systems and structured testing frameworks that convert insights into action
Serve as the senior performance voice to founders and leadership, translating complex data into clear commercial decisions

Requirements

What you’ll need

Minimum 8 years experience
Proven experience scaling performance marketing in a high-growth D2C or consumer-led business, with a minimum 7-figure budget
Strong track record of owning and scaling spend while improving return on investment
Experience building and leading performance marketing teams
Deep paid social expertise and belief in its scalability
Commercially minded and outcome-focused
Comfortable operating in fast-moving, low-structure environments
Entrepreneurial: treating performance as a mini business within the business

Benefits

Comp & perks

💰 Competitive salary: £120k-130k
🔎 Yearly performance-based pay reviews
💼 Hybrid working: 3 days a week in our London office, in the heart of beautiful Primrose Hill
🏝️ Holidays: 30 days + bank holidays, plus an extra day on your birthday 🥳
🌎 15 days a year to work from anywhere
🩺 Private healthcare
📈 Pension: 5% employer matched contribution
🏋 Join a mega-talented and high performing team
The chance to play a pivotal role inside a fast-growing fintech during a meaningful stage of its journey

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Hard Skills & Tools

performance marketingpaid socialsearch marketingbudget managementdata analysiscreative systemstesting frameworksreturn on investmentscalabilityD2C marketing

Soft Skills

leadershipteam buildingcommunicationentrepreneurial mindsetaccountabilityadaptabilitystrategic thinkingcollaborationproblem-solvingcommercial awareness