Carmen Zimmermann Personalberatung

Marketing Manager

Carmen Zimmermann Personalberatung

full-time

Posted on:

Location Type: Hybrid

Location: Köln • Germany

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Salary

💰 €60,000 per year

About the role

  • Further development and operational implementation of the digital marketing strategy with a focus on web, performance and growth
  • Responsibility for the website landscape (structure, content, UX, conversion optimization) in close collaboration with content and digital colleagues
  • Planning, management and optimization of online marketing activities (e.g., paid, SEO/SEA, campaigns, landing pages)
  • Analysis of relevant KPIs, user behavior and conversion rates and deriving concrete actions
  • Close collaboration with internal stakeholders (marketing, communications, IT, and, where applicable, external service providers)
  • Management of external partners and agencies
  • Active contribution to growth and digitization initiatives within the marketing area

Requirements

  • Degree in marketing, communications, media, business/economics or an equivalent qualification
  • Several years of experience in digital marketing, ideally with a focus on web, performance or growth
  • Strong understanding of digital channels, user journeys and data-driven optimization
  • Experience working with content teams, developers and external service providers
  • Analytical thinking, a structured working approach and a good sense for target audiences
  • Hands-on mentality combined with a strategic perspective
  • Very good German language skills; English skills are an advantage
Benefits
  • Significant scope to shape initiatives in a professional, established marketing environment
  • A well-coordinated team of digital and content specialists
  • Short decision-making paths and a high degree of autonomy
  • Modern working methods with a high proportion of remote work
  • Attractive overall package and long-term prospects
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOSEAconversion optimizationKPI analysisuser behavior analysiscampaign managementlanding page optimizationdata-driven optimizationweb performance
Soft Skills
analytical thinkingstructured working approachhands-on mentalitystrategic perspectivecollaborationcommunicationteamworkstakeholder managementtarget audience understandingcreativity
Certifications
degree in marketingdegree in communicationsdegree in mediadegree in businessdegree in economics