Director, Social Media & Influencer Strategy

Caris Life Sciences

Director leading social media and influencer strategy for Caris Detect, which advances cancer detection. Building trusted communities, creator programs, and measurable healthcare marketing impact.

Posted 8/25/2026full-timeIrving • Arizona, Texas • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing social media strategies, influencer marketing, and community engagement initiatives within the healthcare and biotechnology sectors. Strong analytical skills to measure campaign performance and translate insights into actionable business strategies.

Highest-signal resume keywords

Social Media StrategyInfluencer MarketingCommunity EngagementCampaign Performance AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Content CreationDigital EngagementBrand MarketingEditorial Calendar ManagementKPI DevelopmentData AnalysisContent DevelopmentAudience InsightsMeasurement FrameworksIntegrated Campaign Execution

Soft Skills

Exceptional Written CommunicationStorytellingOrganizational SkillsCollaborationInfluencing Skills

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Business

Industry Keywords

HealthcareDiagnosticsBiotechnologyMedical DevicesConsumer HealthWellnessPatient AdvocacyDigital MarketingBrand StrategyCultural Relevance

About the role

Key responsibilities & impact

Own the Caris Detect social media strategy and presence across all priority channels
Develop and manage the social media editorial calendar with cross-functional stakeholders
Create, publish, optimize, and analyze social media content
Partner with Creative and Digital Marketing on integrated campaigns, product launches, and brand strategy
Develop and execute executive social media strategies
Build and execute integrated influencer, ambassador, and creator programs
Identify, recruit, develop, and manage relationships with creators, ambassadors, healthcare professionals, wellness experts, patient advocates, celebrity partners, and other trusted voices
Partner with the Caris Life Sciences Patient Advocacy team on patient advocacy, education, and community engagement efforts
Direct agency partners and external collaborators, reviewing and approving content and campaigns
Identify audience insights, influential voices, online communities, customer behaviors, and cultural trends
Monitor brand sentiment, competitive activity, and customer conversations
Evaluate emerging platforms, technologies, social media capabilities, and digital engagement trends
Establish measurement frameworks, KPIs, and reporting processes connecting initiatives to business outcomes
Analyze campaign, audience, influencer, and channel performance to optimize programs
Develop recommendations based on performance data and audience insights
Collaborate across Marketing, Commercial, Medical Affairs, Clinical Care, Corporate Communications, Creative, Legal, Regulatory, and other teams
Communicate performance, market insights, trends, risks, and recommendations to senior leadership
Report to the Vice President, Marketing – Caris Detect
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field
Ten or more years of progressive experience leading social media, influencer marketing, brand marketing, digital engagement, or community-building initiatives, preferably within healthcare, diagnostics, biotechnology, medical devices, consumer health, wellness, or similarly complex industries
Demonstrated success building high-performing social media channels, influencer programs, ambassador initiatives, and community engagement strategies that drive measurable business results
Strong understanding of how modern consumer brands build trust, community, and cultural relevance through social media, creators, influencers, and digital engagement
Experience managing external agencies, creators, influencers, talent partnerships, and strategic collaborators
Exceptional written communication, storytelling, editorial, and content development skills
Strong analytical skills with experience measuring campaign performance and translating data into actionable business insights
Exceptional project management, organizational, and communication skills with the ability to manage multiple initiatives in a fast-paced, cross-functional environment
Demonstrated ability to influence and collaborate effectively across diverse internal and external stakeholder groups
Hands-on, execution-oriented leadership with an entrepreneurial mindset and a passion for building new capabilities and continuously improving performance
Ability to sit and/or stand for extended periods of time
Ability to spend the majority of the workday using a computer and computer monitor
Ability to perform repetitive motions, including keyboard and mouse use
Adequate hearing and visual acuity to perform the essential functions of the position
Successful completion of pre-employment process, including criminal background check, drug screening, credit check (applicable for certain positions), and reference verification

Benefits

Comp & perks

Occasional travel of up to 25% may be required to support conferences, customer meetings, partner events, content creation, and other business activities
Equal opportunity employment