Tradeshow and Event Marketing Specialist
Cargill
full-time
Posted on:
Location Type: Office
Location: Wayzata • Minnesota • 🇺🇸 United States
Visit company websiteSalary
💰 $80,000 - $110,000 per year
Job Level
JuniorMid-Level
Tech Stack
PMP
About the role
- Produce trade show event for the sales team, customers & prospects
- Lead concept, material creation and launch of local exhibitions, trade shows, events, local conferences for categories
- Lead and execute all promotional activities, loyalty programs, contests at local level
- Develop, in collaboration with other teams, meaningful promotional mechanism/concept for customers and consumers
- Provide all relevant information to measure performance and impact of different promotional activities short and long term
- Supervise and implement point of sales and merchandising standards aligned with the guidelines
- Execute and implement all point of sales materials (including ordering, logistic) based on the guidelines from the communication team
- Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff
Requirements
- Bachelor's degree in a related field or equivalent experience
- Minimum of two years of related work experience
- Proven experience in tradeshow event marketing activities
- Fluent in English
- Five to seven years of trade show management experience (preferred)
- Certifications in tradeshow marketing such as: CMP, CTSM, CEM, PMP (preferred)
- Knowledge of current tradeshow event marketing trends, preferably on the B2B market and some knowledge of promotional activities relevant to different customer groups
- Experience in branding and communication activities
- Confirmed experience in trade marketing activities
- Experience in marketing planning, digital marketing, performance measurement, demand generation
Benefits
- Comprehensive benefit program including medical and/or other benefits dependent on position and hours worked
- Minnesota Sick and Safe Leave accruals of one hour for every 30 worked, up to 48 hours per calendar year
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
tradeshow event marketingpromotional activitiesbrandingcommunicationtrade marketingmarketing planningdigital marketingperformance measurementdemand generation
Soft skills
leadershipproblem-solvingcollaborationindependence
Certifications
CMPCTSMCEMPMP