Marketing Specialist

CARFAX Canada

Marketing Specialist optimizing website for revenue generation and supporting product launches at CARFAX Canada. Collaborating across teams to ensure go-to-market strategies and product adoption success.

Posted 5/11/2026full-timeLondon • 🇨🇦 CanadaJuniorMid-Level💰 CA$60,500 - CA$83,000 per yearWebsite

About the role

Key responsibilities & impact

Analyze website performance, user behavior, and conversion funnels to identify opportunities for revenue optimization
Design and execute A/B tests, page optimizations and user experience improvements in collaboration with our Content & Creative, Product and Development teams to increase conversion rates
Manage launch and updating of content for www.carfax.ca using our content management system (CMS)
Partner with product and sales teams to create go-to-market materials, product messaging, and launch communications for new products and enhancements
Lead development of email marketing campaigns to generate awareness and drive conversion for CARFAX Canada’s products and programs
Write compelling and effective copy for website, portal, landing pages and email communications
Direct creative and content team in the development of website pages and marketing materials
Building strong relationships with vertical leaders to understand their business and customers
Analyze product adoption and launch performance metrics

Requirements

What you’ll need

Post-secondary education, college diploma or university degree is required
2-4 years of prior digital marketing, web optimization and product marketing experience
Strong analytical skills with experience in website analytics and conversion optimization
Experience with A/B testing platforms (Optimizely, VWO, or similar)
Understanding of e-commerce metrics, conversion funnels, and revenue optimization
Strong interpersonal skills and ability to work well in a cross-functional environment
Ability to manage multiple projects and prioritize work
Critical thinker with ability to proactively identify issues and opportunities
Not afraid to ask questions or challenge the status quo
Self-motivated and capable of working independently
Proficiency in Microsoft Office (Outlook, Word, PowerPoint, and Excel), email marketing platforms, content management systems, Confluence and JIRA
Experience with web analytics tools (e.g. Google Analytics, Adobe Analytics)
Bilingualism (French) and experience in the automotive industry is considered an asset

Benefits

Comp & perks

Weekly, free catered lunches at the office
Flexible work that allows us to prioritize work-life balance
4-day summer work weeks
A state-of-the-art collaborative environment at our head office at 100 Kellogg Lane, London Ontario
Exceptional benefits that take effect day one of employment
Flexible employee wellness funding
Company matched pension program
Parental leave top-up benefits
Paid volunteer days
The list goes on!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingweb optimizationproduct marketingwebsite analyticsconversion optimizationA/B testinge-commerce metricscopywritingemail marketingproject management

Soft Skills

analytical skillsinterpersonal skillscritical thinkingself-motivatedability to prioritizecross-functional collaborationrelationship buildingproactive problem solvingcommunication skillsindependent work