Director, Product Marketing

Carestream

Strategic Go-to-Market Product Marketing Director at Carestream Health directing product launch strategies. Responsible for translating market insights into actionable plans for revenue growth and customer engagement.

Posted 7/31/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $150,000 - $170,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing go-to-market strategies, leveraging market insights and customer data to drive product positioning and commercial success. Proven ability to lead cross-functional teams and manage complex product launches while ensuring alignment with business objectives.

Highest-signal resume keywords

Go-To-Market Strategy DevelopmentProduct ManagementCross-Functional LeadershipMarket Research and AnalysisExecutive Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product MarketingCommercial StrategySales EnablementMarket SizingLaunch PlanningCompetitive AnalysisKPI DefinitionData AnalysisCustomer Insights SynthesisBusiness Case Development

Soft Skills

Stakeholder ManagementPresentation SkillsProblem SolvingCollaborationAdaptability

Tools & Technologies

CRMExcelPower BIMarket Research ToolsBusiness Intelligence Tools

Certifications & Qualifications

Bachelor’s DegreeMBA or Advanced Degree Preferred

Industry Keywords

B2B Commercial RolesHealthcare TechnologySoftware-Enabled SolutionsCapital EquipmentEnterprise Offerings

About the role

Key responsibilities & impact

Lead the development and execution of go-to-market strategies for new product launches , major product enhancements, portfolio initiatives and market expansion opportunities
Translate product roadmaps and commercial objectives into actionable launch plans with defined target segments, buyer personas, value propositions, channel motions, timelines, dependencies and success metrics
Partner with sales leadership, product management, marketing, finance, service, and operations to align launch priorities with revenue, margin, adoption and customer retention goals
Develop commercial business cases, market sizing assumptions, launch readiness plans, and post-launch performance reviews to support executive decision-making
Direct supervision responsibilities for Product Marketing Managers
Create clear, compelling product positioning and messaging that converts technical product capabilities into customer-facing business value
Define differentiated value propositions by customer segment, buying committee, care setting, use case and competitive scenario
Develop messaging frameworks, sales narratives, objection-handling guidance, competitive battlecards and executive-ready talking points
Ensure consistency of product messaging across sales tools, marketing campaigns, partner enablement, customer presentations, digital content and launch communications
Conduct ongoing market research to identify customer needs, unmet pain points, competitive threats, pricing trends, buying behaviors and market growth opportunities
Gather input from customers, sales teams, channel partners, service teams, and industry sources to inform product strategy and commercial execution
Translate insights into actionable recommendations for product prioritization, segmentation, pricing, positioning, launch strategy and sales enablement
Maintain a disciplined view of competitive positioning, including win/loss insights, objection themes, competitor claims and field feedback
Own launch planning discipline, including launch charters, milestones, risk registers, readiness checklists, stakeholder communications and post-launch retrospectives
Coordinate cross-functional launch execution across product, marketing, sales, service, training, finance, operations, legal, regulatory and channel teams
Establish clear roles, responsibilities, timelines, deliverables, and decision points to ensure product launches are commercially ready and operationally executable
Identify and resolve execution barriers, escalation needs, resource gaps, and field-readiness risks before launch
Develop field-ready enablement tools, including sales decks, customer presentations, FAQs, product comparison guides, competitive battlecards, discovery questions, demo guidance and training materials.
Partner with direct sales, channel partners, service sales, and customer-facing teams to ensure consistent understanding of product value, target opportunities, qualification criteria and win strategies
Support training programs that improve product confidence, commercial fluency, objection handling and adoption of launch playbooks
Collect field feedback after launch to refine messaging, tools, campaigns, pricing assumptions and customer engagement strategies
Partner with finance, product, sales, and commercial leadership to evaluate pricing, packaging, discounting strategy, margin impact and total cost of ownership messaging
Define launch and lifecycle KPIs, including pipeline creation, win rate, adoption, revenue, margin, sales cycle impact, customer retention, service attachment and channel performance
Analyze performance data to identify launch gaps, market opportunities, sales barriers, product adoption trends and optimization actions
Prepare executive summaries, dashboards, and recommendations that connect product performance to commercial outcomes

Requirements

What you’ll need

Bachelor’s degree in business, marketing, product management, healthcare administration, engineering, or a related field required; MBA or advanced degree preferred.
Minimum 6+ years of experience in product management, product marketing, go-to-market strategy, commercial strategy, sales enablement, or related B2B commercial roles.
Experience developing and executing go-to-market plans for complex products, capital equipment, healthcare technology, software-enabled solutions, or enterprise B2B offerings preferred.
Demonstrated ability to synthesize customer insights, market data, competitive intelligence, and product strategy into clear commercial recommendations.
Strong executive communication, presentation, and stakeholder management skills.
Advanced analytical capability with experience using CRM, Excel, Power BI, market research, pipeline analytics, or similar business intelligence tools.
Proven ability to lead cross-functional initiatives without direct authority and manage multiple priorities in a fast-paced environment.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options