CareGuide

Marketing

• Create, own and execute growth initiatives end-to-end across acquisition, activation, retention, and monetization.
• Define and execute growth strategies across multiple marketplaces and technologies.
• Perform hands-on technical execution across growth workflows including writing SQL and scripts, building automation, and working directly with raw data.
• Build dashboards and metrics to track performance at macro and micro levels.
• Design, run, and evaluate experiments across SEO, paid search, email, lifecycle, content, affiliate, and partnerships.
• Drive A/B testing, CRO, and funnel optimization initiatives.
• Identify growth bottlenecks and systematically test improvements.
• Partner closely with product, engineering, and data teams to understand platform architecture, integrations, and data flows.
• Leverage internal tools and AI systems to drive growth programs.
• Identify opportunities to scale successful programs across products and markets.
• Mentor and collaborate with freelancers, agencies, and vendors to execute efficiently.
• Serve as a senior IC who leads by doing, not just advising.

Staff Technical Marketer