Director of Sales

Career Hire5

Director of Sales managing sales pipeline and retailer relationships for women's functional beverage startup. Leading strategic initiatives and account management across natural and conventional retailers.

Posted 5/26/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the retailer pipeline: prospect, pitch, close, and manage accounts across natural chains and select conventional retailers
Manage our broker and distributor relationships
Set targets, run cadence, hold them accountable as an extension of our team
Lead retailer review cycles end-to-end — prep, pitch, follow-up, close
Own velocity analysis and retailer reporting
Translate weekly syndicated data into action
Set and enforce placement policy, free-fill rules, and trade spend guardrails
Build the sales infrastructure: pitch decks, one-pagers, deal sheets, broker briefs, review materials
Coordinate with Operations on the demo program, sampling, and field activation
Represent The Cycle at trade shows

Requirements

What you’ll need

5+ years in CPG sales and account management
Beverage crossover is a plus, not a requirement
You’ve taken a brand through a retailer review and grown an account year over year
Fluent in retail data: velocity, $/store/week, ACV, sell-through, forecasting
Strong instincts on pricing, trade spend, free fills, and promo planning at premium price points
Excellent written communication

Benefits

Comp & perks

Competitive base + performance bonus + equity + benefits

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CPG salesaccount managementretailer reviewvelocity analysisretailer reportingsyndicated data analysispricing strategytrade spend managementpromo planningforecasting

Soft Skills

leadershipcommunicationaccountabilityorganizational skillsrelationship managementpresentation skillscollaborationstrategic thinkingproblem-solvingnegotiation