Head of Brand & Marketing

Career Hire5

Head of Brand & Marketing driving the strategy for The Cycle, a women's health beverage brand. Collaborating closely with the founder to establish brand positioning and marketing execution.

Posted 5/12/2026full-timeRemote • California • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own brand strategy and category narrative
Lead the marketing plan for retail go-to-market
Manage external PR partners and drive founder-led press
Scale the Health Professional Ambassador Program
Build a content strategy across various channels
Build community programming through events and activations
Own a meaningful marketing budget and be accountable for metrics

Requirements

What you’ll need

5–10 years of experience in brand and marketing roles at CPG companies
At least 2–3 years at the Director level or equivalent
Direct experience scaling a CPG brand through national retail launch
Functional health, wellness, supplement, or beverage experience strongly preferred
Excellent founder-collaborator instincts

Benefits

Comp & perks

Meaningful equity stake at a pivotal stage of growth
Remote-first: Work from anywhere in the US
Standard medical, dental, vision
A genuinely kid-friendly culture
Travel is expected and covered

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

brand strategymarketing plancontent strategycommunity programmingbudget managementmetrics accountability

Soft Skills

leadershipcollaborationcommunicationstrategic thinking