Fractional Growth Lead

Career Hire5

Fractional Growth Lead managing marketing strategies for Royal Moving & Storage Inc. Building dashboards, analyzing metrics, and owning SEO agency relationships as part of a remote role.

Posted 5/11/2026part-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build and maintain a single source of truth across all channels (Yelp, Thumbtack, LSA, SEO, Google Maps).
Track metrics across all active channels, identify where budget should move, and deliver clear weekly/monthly reports to the founder.
Own the bi-weekly syncs and monthly reporting relationship with the external SEO agency.
Contribute to email strategy and content direction.
Identify A/B testing opportunities, propose conversion improvements, and track results.
Analyze which sources are performing, where CPL is too high, and where to reallocate.

Requirements

What you’ll need

Proven experience in growth marketing or digital marketing, ideally for a local services, home services, or multi-location business
Strong working knowledge of SEO tools (e.g. SEMrush, Ahrefs, Google Search Console)
Comfortable with Google Analytics / GA4 and building performance reports
Experience with at least one of: Yelp Ads, Thumbtack Pro, Google LSA
WordPress familiarity — enough to run A/B tests and make CRO recommendations
Available for PST 9am–12pm overlap daily (full async outside of that window)
Fluent English — written and spoken

Benefits

Comp & perks

Fractional engagement starting at 15–20 hours per week, with a clear and expected path to full-time conversion within 3 months based on performance and mutual fit.
Fully remote work.
Direct access to the founder.
Ownership from day one.
A business with real traction.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingdigital marketingSEOA/B testingconversion rate optimization (CRO)performance reportingdata analysiscontent strategymetrics trackingbudget allocation

Soft Skills

communicationcollaborationreportingstrategic thinkingproblem-solving