Head of Growth

Career Hire5

Data-driven Head of Growth at Royal Moving & Storage, optimizing marketing channels and overseeing performance metrics.

Posted 5/8/2026part-timeRemote • California • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Build and own a central marketing dashboard that tracks all key metrics: CAC, LTV, payback period, lead volume, conversion rates, and channel ROI across all five markets.
Deliver structured reports to the CEO enabling data-driven budget and strategy decisions.
Manage and optimize active acquisition channels: Yelp, Thumbtack, Local Service Ads (LSA), organic SEO, and word-of-mouth initiatives.
Work with the current agency managing the WordPress site to run structured A/B tests aimed at improving conversion rates.
Own CAC, LTV, and payback metrics broken down by market and service type.
Maintain and improve the email marketing strategy currently run internally.

Requirements

What you’ll need

5+ years of experience in performance or growth marketing.
Strong analytical skills — GA4, attribution modelling, unit economics (CAC, LTV, payback).
Experience managing SEO agencies as a client and evaluating their output.
Solid understanding of local SEO and multi-location business dynamics.
Hands-on experience with platforms such as Yelp Ads, Thumbtack, or LSA.
Fluent English (written and verbal) — all agency and client communications are in English.
Comfortable operating as an individual contributor with minimal oversight.

Benefits

Comp & perks

Fractional engagement starting at 15–20 hours per week, with a clear and expected path to full-time conversion within 3 months based on performance and mutual fit.
Fully remote work.
Direct access to the founder.
Ownership from day one.
A business with real traction.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketinggrowth marketinganalytical skillsattribution modellingunit economicslocal SEOA/B testingemail marketing strategyconversion rate optimizationdata analysis

Soft Skills

communicationindependent workstrategic thinkingreportingcollaboration