Marketing Specialist

Career Hire5

Marketing Specialist executing lead-generation strategies for an innovative sanitization tech company. Responsible for CRM management and AI tool integration with growth opportunities.

Posted 4/24/2026part-timeRemote • California • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Build and execute a lead-generation strategy across digital, email, and referral channels (B2C primary, with a significant B2B opportunity in property management and commercial spaces)
Use AI tools (Claude, ChatGPT, and others) to accelerate research, copywriting, campaign building, and reporting — and set up lightweight automations where they make sense
Own the CRM — segment lists, build nurture sequences, keep data clean, and track pipeline
Plan and run email campaigns to prospects, existing customers, and prospective referral partners
Identify and build relationships with referral partners — research prospects, design outreach, track results
Coordinate social media as one channel in the mix (not the whole job)
Partner with existing vendors (call center, website/CRM manager, paid media partners) and hold them accountable to clear briefs and KPIs
Audit what's working, flag what isn't, and bring ideas forward — proactively
Report on what's driving leads, conversions, and revenue — and iterate

Requirements

What you’ll need

2–3 years of experience in B2C and/or B2B marketing, ideally in a small, scrappy team or early-stage company
Experience in both strategy and execution — you can build a plan and also ship it
Hands-on CRM experience (any email platform management, list segmentation, basic automations)
Demonstrated ability to run email campaigns end-to-end — from list and copy to send and reporting
Comfortable using AI tools (Claude, ChatGPT, etc.) as a force multiplier — not a crutch; you know when AI helps and when human judgment matters
Clear, confident written and spoken English
Structured, detail-oriented, and process-minded — you like making things organized and repeatable
Proactive and self-directed — you research first, then ask; you bring ideas, not just questions
A curious learner who stays current on marketing tech

Benefits

Comp & perks

Long-term growth opportunity: this role is designed to expand into full-time as you grow into it and the company scales — a minimum 1.5+ year commitment is expected
Direct access to entrepreneurial founders who delegate real ownership and don't micromanage
A rare chance to build the marketing function from the ground up in a company with traction, a differentiated product, and an international footprint
Fully remote work — all you need is a reliable Internet connection and computer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead-generation strategyemail campaignslist segmentationcopywritingcampaign buildingreportingautomationB2C marketingB2B marketingdata management

Soft Skills

proactiveself-directeddetail-orientedstructuredclear communicationcurious learnerrelationship buildingorganizational skillsstrategic thinkingexecution