Business Development Associate – Outbound B2B Telesales

Career Directions Ltd

Business Development Associate conducting high-volume outbound B2B telesales from home. Engaging prospects and scheduling sales appointments to generate new business opportunities.

Posted 7/23/2026full-timeRemote • 🇰🇪 KenyaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong conversational and consultative selling skills to effectively engage B2B prospects and generate new business opportunities. Proficient in using CRM systems to manage prospect information and sales activities while achieving sales targets.

Highest-signal resume keywords

B2B SalesConversational Selling SkillsCRM ManagementMulti-Line Power Dialer ExperienceSales Target Achievement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

B2B SalesCRM ManagementSales Appointment SchedulingProspect QualificationObjection Handling

Soft Skills

Strong On-Phone PresenceResilienceRapport BuildingConsultative Selling

Tools & Technologies

Multi-Line Power DialerSales System

Industry Keywords

Outbound CallingLead GenerationSales OpportunitiesProspective Clients

About the role

Key responsibilities & impact

Conduct high-volume outbound B2B calls to prospective clients using a multi-line power dialer to generate new business opportunities.
Identify and qualify potential prospects by understanding their business needs, challenges, and suitability for the agency's services.
Engage prospects professionally over the phone using strong conversational and consultative selling skills to build rapport and generate interest.
Schedule qualified sales appointments and accurately update prospect information, call outcomes, and follow-up activities in the CRM or sales system.
Achieve and exceed sales targets by consistently following up with prospects, overcoming objections, demonstrating resilience, and converting outreach efforts into qualified opportunities.

Requirements

What you’ll need

Must have a personal computer/laptop and reliable workspace.
Strong on-phone presence, conversational English fluency, and resilience in phone outreach.
Prior dialer experience is a plus, but not required, we fully train candidates on using our multi-line powerdialer tech stack.

Benefits

Comp & perks

High-incentive commissions with realistic 100k+ KES OTE (On-Target Earnings)
Home internet covered
Comprehensive training