Senior Manager, Integrated Media Strategy

CARE

Senior media strategist leading integrated paid-media campaigns for Care Access, which delivers clinical research and health services to underserved communities. Optimizing recruitment, budgets, measurement, and channel performance.

Posted 8/21/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $130,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in healthcare media strategy and full-funnel campaign management, leveraging data-driven insights to optimize media performance and drive patient engagement. Proficient in leading cross-functional teams and managing multi-million dollar media budgets while ensuring alignment with strategic goals.

Highest-signal resume keywords

Healthcare Media StrategyFull Funnel Campaign StrategyData Analysis and KPI DefinitionAudience Building PlatformsCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Full Funnel Campaign StrategyAudience SegmentationMedia ROI OptimizationPerformance ManagementA/B TestingMulti-Touch AttributionMarketing Mix ModelingBudget ManagementCampaign TrackingData-Driven Decision Making

Soft Skills

Clear CommunicationProactive Problem-SolvingAttention to DetailStakeholder InfluenceTeam Management

Tools & Technologies

CRM/Marketing AutomationAnalytics PlatformsAudience Building PlatformsDigital Media PlatformsAI Tools

Certifications & Qualifications

Bachelor’s Degree in Marketing or Related Field

Industry Keywords

HealthcarePatient RecruitmentMedia StrategyIntegrated MediaDigital Advertising

About the role

Key responsibilities & impact

Orchestrate Care Access’s multi-channel media strategy to optimize media ROI and drive conversion for health programs
Own the media strategy discipline from audience definition and market intelligence through investment planning, performance management, and continuous experimentation
Drive integrated planning, stakeholder alignment, and campaign execution to increase patient engagement and recruitment
Develop and refine actionable audience segments using first-party, platform, behavioral, geographic, and market data
Translate patient and market insights into targeting, messaging, channel, and investment recommendations
Partner with Analytics, CRM/Marketing Automation, Clinical Operations, and Recruitment Operations on audience definitions, data requirements, and activation-ready segments
Develop and implement full-funnel media strategies, defining channel roles, audience sequencing, investment mix, flighting, KPIs, and optimization triggers
Balance national and local-market investment based on recruitment priorities, projected yield, market opportunity, site capacity, and business needs
Analyze audience and campaign data to inform strategy and optimization
Create standardized strategic-planning templates and briefing processes
Set strategy for paid social, programmatic, video, OOH, paid search, and other patient recruitment channels
Own the channel roadmap and determine when to scale, introduce, or retire tactics
Maintain hands-on platform fluency while setting strategic direction, quality standards, and operating rhythms for internal specialists and external partners
Conduct performance deep dives and identify growth opportunities and execution refinements
Manage and allocate a multi-million dollar digital media budget, including forecasting, pacing, scenario planning, and reallocation recommendations
Establish campaign tracking, governance, and version-control systems
Lead agency and vendor strategy, including scope definition, performance expectations, evaluation, and accountability
Define measurement plans connecting media KPIs to recruitment outcomes and business impact
Establish performance cadences including in-flight optimization, weekly reporting, monthly business reviews, and campaign learning agendas
Create a prioritized test-and-learn roadmap across creative, audience, channel, bidding, landing page, market, and investment hypotheses
Architect A/B testing, geo-holdouts, lift studies, and incrementality experiments
Partner with Analytics to advance attribution and incrementality capabilities, including multi-touch attribution and marketing mix modeling
Partner with Development and Analytics to further build marketing automation capabilities

Requirements

What you’ll need

Must have experience in healthcare media strategy
Expertise in full funnel campaign strategy, including paid social, programmatic, paid search and other marketing channels
Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations
Demonstrated ability to influence and align senior stakeholders
Passion for data analysis and uncovering growth opportunities
Experience in building multi-million dollar ad strategies
Proactive problem-solver with excellent attention to detail
Clear communicator with the ability to distill strategic priorities into executable GTM plans
Strong commitment to embracing and leveraging AI tools in day-to-day tasks
Ability to lead cross-functional teams and manage multiple projects
Hands-on platform experience is required for teaching/training teams
Experience in audience building platforms (experience with MRI is a plus!)
Bachelor’s degree in marketing or a related field
7-9 years of experience in integrated media strategy (must have experience in healthcare)
Previous experience in an agency setting
Ability to use keyboards and other computer equipment
Remote within the United States
Care Access is unable to sponsor work visas at this time

Benefits

Comp & perks

Paid Time Off (PTO) and Company Paid Holidays
100% Employer paid medical, dental, and vision insurance plan options
Health Savings Account and Flexible Spending Accounts
Bi-weekly HSA employer contribution
Company paid Short-Term Disability and Long-Term Disability
401(k) Retirement Plan, with Company Match