Lifecycle Marketing Specialist

CARE

Lifecycle Marketing Specialist optimizing patient engagement through effective marketing strategies. Supporting patient journeys and retention efforts at Care Access.

Posted 5/14/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $65,000 - $90,000 per yearWebsite

About the role

Key responsibilities & impact

Support the development and execution of engagement and retention of our patients through health screenings and studies
Optimize the patient journey to improve engagement rates
Activate and optimize marketing strategies that span the entire customer journey
Implement retention campaigns to improve engagement with study participants
Work with development and analytics teams to further build out marketing automation

Requirements

What you’ll need

Bachelor’s degree in marketing or a related field
2-3 years of experience in marketing
Proficiency with marketing automation tools (e.g., Segment, Customer.io)
Strong understanding of email marketing best practices and automation workflows
Strong organizational and multitasking skills
Ability to think strategically and execute tactically
Excellent communication and collaboration skills.

Benefits

Comp & perks

Paid Time Off (PTO) and Company Paid Holidays
100% Employer paid medical, dental, and vision insurance plan options
Health Savings Account and Flexible Spending Accounts
Bi-weekly HSA employer contribution
Company paid Short-Term Disability and Long-Term Disability
401(k) Retirement Plan, with Company Match

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing automationemail marketingmarketing strategiesretention campaignscustomer journey optimization

Soft Skills

organizational skillsmultitaskingstrategic thinkingtactical executioncommunication skillscollaboration skills