Director of Affiliate Communication

Care Net

Director of Affiliate Communication overseeing affiliate engagement strategies and digital marketing initiatives at Care Net. Collaborating with various departments to deliver high-quality communication resources.

Posted 5/1/2026full-timeRemote • Virginia • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

The Director of Affiliate Communication is responsible for the design, execution, and oversight of Care Net’s affiliate-facing communications, digital marketing initiatives, and educational programming.
This role bridges the gap between Center Services, Marketing, and Strategic Planning to ensure that Care Net’s affiliates are equipped with high-quality resources, training, and support.
Oversees the full lifecycle of affiliate engagement, from webinars and guest blogs to the technological infrastructure (HubSpot) that powers the affiliate experience.
Works with the Assoc. Director of Marketing and Communication, the Senior Manager of Affiliate Education, and the Affiliate Care Manager, as well as with other departments to write, edit, assign, aggregate, and deploy content for Care Net’s center-facing web properties.
Content will cover topics such as client care, evangelism, marketing, fundraising, governance, and more.
Conduct performance reviews for direct reports.
Curate and host affiliate webinars, overseeing guest blogs and sourcing thought leadership from affiliate leaders and partners to provide ongoing value to the affiliate network.
Execute a consistent "Pulse Check" strategy, conducting direct outreach to affiliates to gather feedback, identify needs, and maintain organizational health.
Facilitate monthly cross-departmental strategy sessions to audit upcoming initiatives and determine the most effective distribution channels.
Write, segment, and deploy complex email marketing campaigns for major initiatives.
Assist in "Marketing Sprints" for new resources, including the development of landing pages, promotional videos, and sales collateral.
Ensure the Affiliate Portal is updated as well as the Affiliate Facebook Group, ensuring a seamless user experience for affiliates accessing resources.
Act as the MarComm department data manager for HubSpot and assist in HubSpot Standard Operating Procedures (SOPs).
Track and report on communication metrics (click rates, registration numbers, analytics rates, etc.), using data to pivot communication strategies as needed.

Requirements

What you’ll need

7 or more years of experience leading an organization’s efforts in inbound marketing, digital fundraising, social media management, and/or related fields.
Experience using a marketing automation platform such as Hubspot.
Experience creating landing pages through platforms like Hubspot or Unbounce.
Pregnancy center experience: Experience in a director-level or similar position at a life-affirming pregnancy center, in which leading a team and thinking strategically were part of the role.
Strategic Communication: Exceptional copywriting and editing skills with the ability to segment messaging for diverse affiliate audiences.
Technical Proficiency: Advanced experience with HubSpot, WordPress, and Click-Up.
Project Management: Proven ability to manage long-term projects while maintaining high-volume recurring tasks.
Conflict Resolution: Strong interpersonal skills, as evidenced by ongoing professional development in high-stakes communication.
Minimum Qualifications: Committed Christian who demonstrates a personal relationship with Jesus Christ as Lord and Savior.
Agrees with and can uphold Care Net’s Statement of Faith, Vision/Mission, and Core Values.
Possesses a strong commitment and dedication to the pro-life position and related sexual purity issues.
Polished oral and written communication skills and strong interpersonal communications skills.
Comfortable in a fast-paced, creatively demanding work environment that requires meticulous attention to detail.
Proficient in the standard use of business systems such as Microsoft Office Suite and Google Docs.
Outstanding organizational skills.
Have a keen sense for how to make content compelling using images, headlines, and other publishing elements.

Benefits

Comp & perks

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Hard Skills & Tools

inbound marketingdigital fundraisingsocial media managementcopywritingeditingproject managementemail marketinglanding page creationdata analysiscontent curation

Soft Skills

interpersonal skillsconflict resolutionorganizational skillscommunication skillsstrategic thinkingattention to detailteam leadershipprofessional developmentcreativityfeedback gathering