Product Marketing Director
Cardlytics
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Work closely with cross-functional teams, including sales, operations, and product to deliver seamless, simple and compelling product and growth marketing strategies, that you will ultimately own and execute
- Create a GTM strategy, product positioning and launch materials for the Core Cardlytics Demand and Supply Platforms
- Have a broad understanding of ad tech, how it is evolving and how Cardlytics strengths and weaknesses should help define what we build and bring to market
- Be an integral part of the product development cycle, helping product management incorporate internal and external feedback and trends into products and features
- Be an advocate of the products we sell, including crafting internal and external communications
- Develop Growth and Field Marketing Plans that tie directly to a quarterly and annual sales plan
- Partner and collaborate with Corporate Communications to ensure seamless messaging in areas like Paid Media, PR, and IR
Requirements
- 8+ years of product marketing experience
- Successfully brought small and large scale ad products to market, including defining GTM strategies and collaterals
- Experience presenting to senior management and external constituents
- A customer-focused approach across digital channels, leveraging research, usability studies, customer feedback and experiments to inform product direction
Benefits
- Flexible paid time off plus company holidays
- Medical, dental, and vision insurance begins on your first day
- 401(k) retirement plan with company match, plan also includes a student loan debt repayment option
- Employee Stock Purchase Plan
- Educational assistance for continuing education
- Lifestyle Spending Account for physical, emotional, and financial wellness (like gym memberships, home down payments, art classes, park passes, and more!)
- Complimentary Calm app subscriptions to support employee mental health and wellbeing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingGTM strategyproduct positioningad techproduct developmentgrowth marketingfield marketingdigital channelscustomer feedbackusability studies
Soft skills
cross-functional collaborationcommunicationcustomer-focused approachpresentation skillsadvocacy