Senior Director of Marketing

Cardiovascular Associates of America - CVAUSA

Senior Director of Marketing growing patient volume for a U.S. cardiology network.

Posted 8/15/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies tailored for the healthcare sector, particularly in cardiology, while ensuring compliance with relevant regulations. Proven ability to manage multi-site marketing initiatives, oversee vendor relationships, and track performance metrics to drive growth.

Highest-signal resume keywords

Healthcare Marketing ExperienceMulti-Location SEO/PPC ManagementHIPAA-Compliant Marketing AutomationB2B Marketing Asset DevelopmentInfluencing Independent Physicians

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPatient Campaign ManagementKPI Tracking and ReportingDigital Footprint ManagementReferral Program Development

Soft Skills

CollaborationInfluencingCommunication

Tools & Technologies

Healthcare CRMSEO ToolsPPC Management ToolsMarketing Automation Tools

Industry Keywords

CardiologyVein/Vascular CareDiagnostic ImagingMSOHIPAA Compliance

About the role

Key responsibilities & impact

Drive marketing strategy for the corporate brand and serve as a strategic marketing partner to affiliated cardiology practices
Assess local market needs and deliver tailored growth plans for affiliated practices
Oversee marketing vendors and coordinate marketing strategies with practice groups
Design and scale a standardized Marketing Playbook for newly acquired or affiliated practices
Lead local patient campaigns for cardiology, vein/vascular care, and diagnostic imaging
Manage local reputation and digital footprint, including SEO, Google Business Profiles, and patient review generation
Strengthen the corporate brand to position the company as the premier MSO partner for independent cardiologists and medical groups
Support business development with case studies, presentations, and data-driven collateral
Develop physician-to-physician referral programs to increase patient transfers
Build B2B marketing assets demonstrating marketing-driven patient volume and revenue growth
Manage the centralized marketing budget
Ensure compliance with HIPAA, Stark Law, and medical advertising regulations
Track and report marketing KPIs, ROI, cost per lead, and patient volume growth

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field
8–10+ years of marketing experience
At least 4 years of experience in a multi-site healthcare environment, MSO, or healthcare marketing agency
Familiarity with cardiovascular service lines, patient demographics, and referral patterns highly preferred
Proven ability to influence and collaborate with independent physicians, practice managers, and corporate executives
Experience with multi-location SEO/PPC management
Experience with healthcare CRMs
Experience with HIPAA-compliant marketing automation tools
Approximately 40% travel

Benefits

Comp & perks

Full benefits package active on day one
100% remote work arrangement