Cardinal Health

Marketing Manager, Specialty Physician Practices

Cardinal Health

full-time

Posted on:

Location Type: Office

Location: Illinois • Kentucky • United States

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Salary

💰 $80,900 - $103,950 per year

About the role

  • With leadership and strategic oversight from the Sr. Marketing Manager, executes the marketing strategy, messaging, and promotional plans to reach target audiences, while raising awareness of our solutions and GPO offering to grow market share
  • Supports the development of our holistic value proposition and messaging that combines the value of Cardinal Health and recently acquired businesses; May work in various brands/visual identities to support integration efforts
  • Works closely with Creative Services, Brand Strategy and external agency partners to produce effective and on-brand customer-facing assets and marketing campaigns
  • Executes multi-channel promotional plans, which include a mix of owned and paid marketing strategies focused on increasing brand awareness and quality lead generation; Monitors performance metrics, gathers customer insights and adjusts as necessary to optimize ROI
  • Supports the tradeshow strategy for Rheumatology, Gastroenterology and Multi-specialty Infusion Centers and works with Event Marketing Operations and other internal and external teams to ensure a coordinated presence at external events
  • Executes the promotional plan and onsite branding for hosted member events
  • Manages customer-facing e-newsletters across Rheumatology and Gastroenterology
  • Partners with cross-functional business partners with an emphasis on Rheumatology and Gastroenterology customer-facing teams on outreach and lead qualification
  • Supports the development of sales enablement resources and promotional content aligned to the customer buying journey
  • Partners with Communications Business Partner to implement external marketing communications and thought leadership efforts
  • Collaborates effectively with others and builds strategic alliances within the Pharmaceutical and Specialty Solutions Segment and across Cardinal Health

Requirements

  • Bachelor’s degree in Marketing, Communications or related field, preferred
  • 4-8 years’ experience in related field, experience in B2B healthcare is strongly preferred
  • Prior experience with downstream marketing and lead generation activities
  • Exceptional Microsoft Office abilities with an emphasis on PowerPoint and Excel
  • Excellent communication, presentation and writing skills; Is highly detail oriented
  • Demonstrated time management, project management and marketing experience
  • Ability to work in a highly matrixed organization and effectively collaborate with others
  • Ability to work in a fast-paced, deadline-driven environment
  • Ability to prioritize and balance multiple initiatives at once
  • Demonstrates logical decision making and executive presence in a business environment
  • Ability to understand market trends and competitive positioning
  • Ability/willingness to travel up to 20% (domestic)
Benefits
  • Medical, dental and vision coverage
  • Paid time off plan
  • Health savings account (HSA)
  • 401k savings plan
  • Access to wages before pay day with myFlexPay
  • Flexible spending accounts (FSAs)
  • Short- and long-term disability coverage
  • Work-Life resources
  • Paid parental leave
  • Healthy lifestyle programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
downstream marketinglead generationproject managementmarketing strategycustomer insightsROI optimizationsales enablementbrandingmulti-channel marketingevent marketing
Soft skills
communication skillspresentation skillswriting skillsdetail orientedtime managementcollaborationlogical decision makingexecutive presenceability to prioritizeability to work under pressure
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in related field