Product Manager

• Oversee the end-to-end product marketing lifecycle, from launch to retirement, of shipment tracking products , including market analysis, positioning, and continuous improvement initiatives.
• Monitor performance metrics, gather customer insights, and adjust strategies to improve results specific to product portfolio.
• Serve as the voice of the customer, ensuring marketing strategies reflect user needs and preferences.
• Partner to develop and implement data-driven pricing models that balance competitiveness, customer value, and profitability based on ongoing customer and business insights.
• Monitor P&L performance.
• Design and execute promotional campaigns to drive adoption and engagement, in collaboration with marketing communications and sales enablement teams.
• Partner with cross-functional teams to align marketing initiatives with broader business goals such as trade show strategies, sales incentives, and collateral creation.
• Manages content for marketing campaigns using content created by vendors, content from manufacturers, internally developed content, or a combination.
• Evaluates quality and alignment with marketing objectives, and coordinates with Legal team to ensure that all content is compliant with relevant regulations and internal policies
• In coordination with upstream Product Management and Development teams, designs launch for new products, including positioning, marketing mix, and promotions.
• Manages Sales enablement trainings to ensure that teams have all necessary information to efficient commercialization of the product.
• Performs straightforward analyses of data from marketing campaigns.
• Coordinates with business intelligence teams or external vendors as necessary to track performance
• Participates in industry conferences and other events in order to promote Cardinal Health’s products and services and to stay abreast of market developments.

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