CardFlight

Product Manager

• Conducting merchant interviews and participating in reseller calls to understand pain points firsthand, while also synthesizing support tickets, feature requests, Pendo data, and usage metrics to build a complete picture of customer and partner needs.
• Synthesizing discovery inputs into clear problem statements that align the team around what is being solved and why before solutioning begins.
• Partnering with the broader product team to prioritize what gets built and when, with decisions weighted heavily toward features that drive revenue growth.
• Maintaining and executing against a product roadmap that balances new features, platform improvements, and technical debt.
• Clearly communicating the reasoning behind roadmap decisions to engineering, marketing, operations, and partner teams so everyone understands not just what is being built but why.
• Owning launch readiness by coordinating across teams to ensure messaging, documentation, partner communications, and engineering work are all aligned and complete before a feature ships.
• Using product analytics tools to analyze feature adoption and user behavior, and translating that data into a clear narrative that builds the case for what should be built, changed, or deprioritized.
• Translating customer and business needs into clear specs, user stories, or PRDs that engineering can build from.
• Embedded in the engineering team's daily rhythm, attending standups, refinements, and sprint planning, and reviewing completed work to ensure it meets the intended product outcome before release.
• Partnering with marketing to review content, walk through feature use cases, and ensure messaging accurately reflects what the product is designed to do.
• Working with operations to share product requirements, review documentation, and train the team on how new features work so they can effectively support merchants after launch.
• Collaborating with the partnership team to gather and incorporate feedback from resellers and acquirers, and to coordinate release timing and communications so external partners are informed and prepared for every product change.

Conversion Rate Optimizer

• Own and grow the core ISO and merchant acquirer channel, which is CardFlight’s primary distribution engine.
• Develop and execute a strategy to reignite growth in a mature channel through fresh approaches to partner recruitment, enablement, and incentive structures.
• Deepen relationships with existing acquirer and ISO partners while identifying and onboarding high-potential new partners.
• Serve as a senior commercial point of contact for CardFlight’s most strategic channel relationships.
• Scale SwipeSimple Connect, our early-stage direct-to-merchant sales channel, from its currently early-stage revenue base into a meaningful and growing contributor to total company revenue.
• Build and refine the sales motion, tooling, and team structure required to efficiently acquire merchants directly at scale.
• Identify and pursue referral partnerships and other top-of-funnel channels that accelerate direct merchant acquisition.
• Lead CardFlight’s marketing function, including demand generation, performance marketing, referral partnerships, product marketing, and brand.
• Build and optimize top-of-funnel programs that drive both channel partner recruitment and direct merchant sign-ups.
• Ensure tight alignment between marketing and sales, with clear ownership of funnel stages and handoff processes.
• Drive cross-sell and upsell of value-added services to CardFlight’s existing merchant base through the SwipeSimple App Marketplace.
• Develop a systematic approach to merchant lifecycle revenue expansion, increasing average revenue per merchant over time.
• Partner with product to shape the marketplace roadmap based on commercial opportunity and merchant demand.
• Evaluate and pursue new market opportunities, including potential expansion into vertical software for services businesses, new distribution channels, and embedded payment partnerships.
• Build the go-to-market framework and commercial infrastructure required to enter and scale any new markets CardFlight chooses to pursue.
• Serve as a key partner to the CEO and executive team in long-term strategic planning and resource allocation decisions.
• Own the revenue P&L, with accountability for hitting annual and quarterly revenue targets.
• Build and lead a best-in-class RevOps function, including pipeline management, forecasting, CRM hygiene, and cross-functional reporting.
• Drive pricing strategy and optimization across product lines and channels.
• Ensure seamless coordination and handoffs across marketing, sales, and customer success, with clear metrics and accountability at each stage of the revenue funnel.
• Lead, develop, and grow a team of approximately 15 across channel sales, direct sales, and marketing.

Product Manager

Chief Revenue Officer – CRO