Carbon Direct

Digital Marketing Manager

Carbon Direct

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $106,000 - $129,000 per year

Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA.
  • Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests.
  • Maintain list hygiene, consent/opt-in flows, and UTM governance.
  • Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff.
  • Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels.
  • Launch and optimize retargeting programs and build lookalike audiences.
  • Own campaign structure, trafficking, naming conventions, and pixel accuracy.
  • Explore and test new channels (YouTube, programmatic, paid content distribution).
  • Support landing page builds, CMS updates, and onsite personalization.
  • Run CRO tests across pages, forms, and user flows.
  • Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements.
  • Define KPIs across channels and funnel stages; build recurring dashboards.
  • Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models).
  • Analyze performance, deliver insights, and recommend optimizations.
  • Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting.
  • Partner with content, design, product, and sales teams on messaging and campaign execution.
  • Ensure brand consistency, regulatory compliance, and high-quality delivery.
  • Maintain campaign calendars, documentation, and structured processes.
  • Manage marketing vendors, agencies, and technology tools.

Requirements

  • Experience in digital marketing with success in demand gen, ABM, lead scoring, and full-funnel optimization.
  • Direct ownership of email, and paid social performance, and budgets.
  • Proven experience driving MQL/SQL pipeline at scale.
  • Expertise in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, and GTM.
  • Strong background in A/B testing, experimentation, and landing page optimization.
  • Knowledge of GDPR/CCPA, tracking limitations, and evolving privacy requirements.
  • Strong audience research, persona development, and insight translation skills.
Benefits
  • Comprehensive nationwide medical, dental, and vision coverage.
  • Time off as needed: Flexible vacation policy and ten company-wide holidays, plus annual winter break between Christmas and New Year's
  • 16 weeks of fully paid parental and family leave with no tenure requirement
  • Remote-friendly work culture with annual company-wide retreats
  • Reimbursement for your work-from-home setup and monthly work-from-home stipend

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingdemand generationlead scoringfull-funnel optimizationA/B testinglanding page optimizationcampaign managementperformance analysisbudget managementCRO testing
Soft skills
audience researchpersona developmentinsight translationcollaborationcommunicationorganizational skillsproblem-solvinganalytical thinkingproject managementattention to detail