Carbon Direct

Digital Marketing

• Build lifecycle, nurture, newsletter, and one-off campaigns with strong segmentation and QA.
• Develop automated journeys (welcome, re-engagement, nurture) and run targeted A/B tests.
• Maintain list hygiene, consent/opt-in flows, and UTM governance.
• Manage lead scoring, lifecycle stages, and CRM workflows; support clean marketing-to-sales handoff.
• Manage budgets and pacing across LinkedIn, Google Ads, and other relevant channels.
• Launch and optimize retargeting programs and build lookalike audiences.
• Own campaign structure, trafficking, naming conventions, and pixel accuracy.
• Explore and test new channels (YouTube, programmatic, paid content distribution).
• Support landing page builds, CMS updates, and onsite personalization.
• Run CRO tests across pages, forms, and user flows.
• Use behavioral analytics tools (e.g., Hotjar) to generate insights and drive improvements.
• Define KPIs across channels and funnel stages; build recurring dashboards.
• Own tracking (GA4, Tag Manager, pixels, CRM integrations, attribution models).
• Analyze performance, deliver insights, and recommend optimizations.
• Contribute to forecasting, budgeting, CAC/CPL analysis, and pipeline reporting.
• Partner with content, design, product, and sales teams on messaging and campaign execution.
• Ensure brand consistency, regulatory compliance, and high-quality delivery.
• Maintain campaign calendars, documentation, and structured processes.
• Manage marketing vendors, agencies, and technology tools.

Digital Marketing Manager

Product Designer

• Senior Product Designer who thrives in ambiguity and shapes product direction through strategic design decisions; use AI-enhanced design workflows to prototype and collaborating with engineering and product to deliver meaningful solutions.
• Reports to Design Manager; work on complex problems spanning platform and business; balance creative exploration with pragmatic delivery; set explicit time boxes for ideation versus detailed definition; measure success by business impact and speed to product-market fit.
• Operate with minimal oversight; facilitate cross-functional collaboration; create scalable design patterns; expand design system; encourage regular feedback and iteration

Digital Marketing Manager

Sr. Product Designer