
Customer Experience Analyst
Carbel Auto Group
full-time
Posted on:
Location Type: Remote
Location: Brazil
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Tech Stack
About the role
- Customer Journey Mapping and Analysis
- Identify opportunities to improve customer service and overall customer experience
- Collaborate with Marketing and CX Supervisors and Managers on projects aimed at improving sales performance and customer satisfaction
- Support the implementation of automation flows to track customer feedback and comments on platforms such as Google My Business, Reclame Aqui, and social media
- Assist with satisfaction surveys (NPS, CSAT), collecting and organizing data for leadership analysis
- Help implement improvements based on customer feedback, following management guidance
- Conduct market research and analyze consumer rating reports/questionnaires
- Update reports and dashboards with area KPIs for review by Supervisors and Managers
- Produce campaign performance reports, analyzing ROI and engagement metrics
- Use marketing analysis techniques to collect relevant data (social media, web analytics, ratings, etc.)
- Work with responsible teams on digital media integration and tagging (Google Tag Manager, Facebook Pixel, UTM tracking)
- Primarily support the creation of campaigns and customer communications using CRM and digital marketing platforms (Salesforce, Marketing Cloud, Blip, BI, RD Station)
- Ensure correct categorization and routing of requests to the appropriate teams
Requirements
- Degree in progress or completed in Business Administration, Marketing, Communications, or related fields
- Salesforce Marketing Cloud certification
- Familiarity with CRM tools, data analysis, and automation platforms is a plus
- Proficiency in Microsoft Office and DealerWorkflow
- Organized, detail-oriented, with strong written and verbal communication skills
- Interest in customer experience, digital marketing, and data analysis
Benefits
- Transportation allowance
- Meal allowance
- Life insurance
- Private pension plan
- Health and dental insurance
- Gympass
- Pharmacy discount program
- Day off
- Discounts on group products and partner companies
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Customer Journey MappingCustomer Experience AnalysisNPSCSATMarket ResearchData AnalysisCampaign Performance AnalysisDigital Media IntegrationAutomation FlowsWeb Analytics
Soft Skills
OrganizedDetail-orientedWritten CommunicationVerbal CommunicationCollaborationCustomer Service ImprovementProblem SolvingAnalytical ThinkingProject ManagementInterpersonal Skills
Certifications
Salesforce Marketing Cloud certification