Cara Care

Performance Marketing

• 🎯 What you'll do with us: **Strategy & Innovation**
• - Develop and implement digital marketing strategies to increase brand awareness and revenue
• - Plan and execute (automated) campaigns along the full-funnel patient journey to boost online visibility and conversion rates from awareness through the end of treatment
• - Identify new digital trends in AI, data analytics and content automation
• - Work closely with internal and external creative, tech and marketing teams
• **Social Media & Email Marketing**
• - Plan, execute and optimize social media campaigns and email marketing
• **SEO, SEA & AI Visibility**
• - Develop and implement SEO strategies
• - Plan, manage and optimize SEA campaigns
• - Monitor and expand our brand presence in AI-based search tools
• - Conduct keyword, prompt and competitor analyses to improve visibility
• **Analysis & Performance Management**
• - Continuously evaluate relevant KPIs (traffic, conversion rate, leads, customer journey) and prepare reports
• - Correlate different data points and derive actionable recommendations
• - Define data-driven measures and optimization proposals
• **Website Management & Conversion Optimization**
• - Independently optimize the website: structure, content, UX and loading times
• - Set up, maintain and further develop tracking setups (GTM, GA4, Search Console)
• - Improve user flows and drive targeted conversion optimization
• **Digital Content & Design**
• - Develop and design content for the website and social media in collaboration with content teams
• - Derive content strategies from performance analyses

Senior Manager – Digital & Performance Marketing