Senior Customer Marketing Manager

CaptivateIQ

Senior Customer Marketing Manager at CaptivateIQ creating advocacy and community programs for B2B SaaS. Collaborating with product and marketing teams to drive customer insights and engagement.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $110,000 - $161,000 per yearWebsite

About the role

Key responsibilities & impact

Build and own CaptivateIQ’s customer advocacy, community, and voice-of-customer programs.
Run a proactive case study and reference program.
Structure how customer insight gets activated internally.
Build a systematic marketing motion into the customer install base.
Report to the Senior Director of Product & Corporate Marketing, with strong working relationships across Customer Success and Demand Gen.

Requirements

What you’ll need

7+ years of customer marketing experience in B2B SaaS, ideally SPM/ICM-adjacent or in high-velocity enterprise software.
Has built or rebuilt a customer advocacy program (case studies, references, reviews) from the ground up.
Comfortable with pipeline and expansion metrics and campaign design — this role is equal parts storyteller and program operator.
Has owned structured voice-of-customer synthesis and internal distribution to cross-functional stakeholders.
Demonstrated independent judgment and proactive problem-solving.
Strong project ownership and follow-through with minimal oversight.
Excellent written and verbal storytelling skills.

Benefits

Comp & perks

Comprehensive Healthcare: 100% coverage for medical, dental, and vision for all FTEs, with roughly 75% coverage for dependents.
Flexible Time Off: Flexible vacation days plus quarterly mental health days to ensure you have the space to recharge.
Annual Stipends: Dedicated funds for your professional development and caretaking needs.
Work Anniversary Bonuses: Annual bonuses to celebrate your milestones and contributions to the CaptivateIQ team that grow as your tenure does.
Retirement Savings (US-Only): A 401(k) plan to help you invest in and secure your future.
Premium Tools: The latest Apple hardware to empower you to do your best work.
Inclusive Community: Active Employee Resource Groups (ERGs) that celebrate shared identities and support our DEI goals by fostering an environment where diverse talent thrives.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

customer marketingcase studiescustomer advocacy programcampaign designpipeline metricsexpansion metricsvoice-of-customer synthesisinternal distribution

Soft Skills

storytellingproject ownershipproblem-solvingindependent judgmentfollow-throughcommunication